Chapter 7 Flashcards
1
Q
MOA
A
Define Broader Product-market
Identify Segments
Analysis
Select Market targets
2
Q
Mass marketing
A
Mass production, mass distribution, mass promotion of one product for all buyers for early product cycle life
3
Q
Market Segmentation Process
A
identify and select
Create
Profile
4
Q
Geographic Segmentation
A
Politics and climates
5
Q
Demographic Segmentation
A
Divide into demographic traits
6
Q
Life style segmentation
A
How consumer live their lives are grouped
7
Q
Creating Segments
A
Judgement
Surveys
Research services
8
Q
Undifferentiated Targeting
A
One marketing mix for
everyone in the entire market
9
Q
Concentrated Targeting
A
One marketing mix for a
segment of the entire market
10
Q
Differentiated Targeting
A
Multiple marketing mixes for
different segments of the
market
11
Q
Custom Targeting
A
Satisfy each customer’s
unique set of needs with a
separate marketing mix
