Chapter 7

Question 1

Consumerism

Answer 1

An economic theory that links prosperity to consumer demand for goods and services, that makes consumer behaviour central to economic decision making

Question 2

Boycott

Answer 2

A decision by consumers to stop buying a product or device as a way to bring about change

Question 3

What are the 5 factors that guide your behaviour as a consumer?

Answer 3

Identity 
Health and safety 
Jobs
Environment 
Marketing

Question 4

Bandwagon Effect

Answer 4

Encourages you to buy a product or service because everyone else is.

Question 5

Emotional Appeal

Answer 5

Uses strong emotional language that connects with your fears and desires.

Question 6

Glittering generalities

Answer 6

Relates a product or service to words or images that promise everything, but deliver little or nothing.

Question 7

Plain folks appeal

Answer 7

Related a product or service to the experience of ordinary folks

Question 8

Testimonials

Answer 8

Uses celebrities or experts to speak for a product

Question 9

Scientific appeal

Answer 9

Uses statistics or scientific data to persuade consumers to buy a product or service.