Chapter 7 Flashcards
Perfect competition
A market structure in which a large number of firms all produce the same product
Commodity
A product that is the same no matter who produces it, such as petroleum, notebook paper, or milk
Barrier to entry
Any factor that makes it difficult for a new firm to enter a market
Imperfect competition
A market structure that does not meet the conditions of perfect competition
Start-up costs
The expenses a firm must pay before it can begin to produce and sell goods
Monopoly
A market dominated by a single seller
Economies of scale
Factors that cause a producers average cost per unit to fall as output rises
Natural monopoly
A market that runs most efficiently when one large firm supplies all of the output
Government monopoly
A monopoly created by the government
Patent
License that gives inventor of new product exclusive right
Franchise
Right to sell a good or service within exclusive market
License
Government issued right to operate a business
Price discrimination
Division of customers into groups based on how much they will pay for a good
Market power
Ability of a company to change prices and output like a monopolist
Monopolist competition
Market structure in which many companies sell products that are similar but not identical
Differentiation
Making a product different from other similar products
Nonprice competition
Way to attract customers through style, service, or location, but not a lower price
Oligopoly
Market structure in which a few large firms dominate a market
Price war
Series of competitive price cuts that lowers the market price below the cost of production
Collusion
Agreement among firms to divide the market, set prices, or limit production
Price fixing
Agreement among firms to charge one price for the same good
Cartel
Formal organization of producers that agree to coordinate prices and production
Predatory pricing
Selling a product below cost to drive competitors out of the market
Antitrust laws
Laws that encourage competition in the marketplace
Trust
An illegal grouping of companies that discourages competition
Merger
Combination of two or more companies into a single firm
Deregulation
The removal of some government controls over a market
