Chapter 7 Flashcards
The ability to communicate with the American Public is a key tool for whom?
Policymakers, including the president
Diminishing audience means that President Obama faces a significantly more ___________ task than his predecessors.
Difficult
What is politics in which the behavior of citizens and policymakers and the political agenda itself are increasingly shaped by technology?
High tech Media
What percent of presidential campaign spending is now on TV ads
60%
Political success depends on effective what?
communication of a message
What president practically invent media politics
Franklin Roosevelt(1933-1945)
The first American daily newspaper was printed in?
Philadelphia in 1783
In 193; congress created the Federal Communication Commission (FCC) to regulate what?
Regulates the use of airwaves
What 3 major networks ha s adopted the term broadcasting for having a broad coverage?
ABC, NBC, and CBS
What is narrowcastin?
Tv that focuses on one specific audience rather than a broad one.
How may tv stations are publicly owned in America?
A small number are public ally owned
The media are totally dependent on what?
Advertising Revenues
Most new stories come from what type of sources
Well established news
Are news and events chosen at random by journalists?
No journalist pick news and events they want you to hear.
News generally is compressed in a _____ second news segment?
30 seconds
Dan rather says you can not what?
Can’t be a well informed citizen by just watching the news
Media acts as key linkage institutions between what?
People and the policymakers
Who says “information is the fuel of democracy”
Berkman and Kitch
