Chapter 7

Question 1

Technology left its mark on the audience’s interpretation of images, for example ________ went from being the name of a software to a ver referring to the digital alteration of images

Answer 1

Photoshop

Question 2

The media theorist _____ was responsible for some of the earliest discourse about media culture and its impact on society.

Answer 2

Marshall McLuhan

Question 3

In the mid-20th century, media theorist Marshall McLuhan most famous aphorism is the “medium is the ____.”

Answer 3

The medium is the message

Question 4

Under an interactions driven design practice, the way in which design is planned, produced and distributed means that the designer’s concern is with things that are:

Answer 4

created to be good enough for now

Question 5

Under an interactions driven design practice, the designer’s concern about the things they design is on:

Answer 5

tools, simulations and performances

Question 6

Which one or more of the following is an example of Marshall McLuhan’s phrase, “The medium is the message.”
Select one or more:
-The invention of mobile phones makes us uncomfortable if too long unconnected with people.
-The invention of the assembly line made us measure time in increasingly smaller units than when society worked on the farm.
-The invention of printing with movable type spread literacy by making books cheaper and more available

Answer 6

The invention of printing with movable type spread literacy by making books cheaper and more available, The invention of mobile phones makes us uncomfortable if too long unconnected with people., The invention of the assembly line made us measure time in increasingly smaller units than when society worked on the farm.

Question 7

Under an artifacts driven design practice, the designer’s concern about the things they design is on:

Answer 7

objects, spaces and messages

Question 8

Under an interactions driven design practice, the designer’s concern about the people who they are designing for is on:

Answer 8

Users

Question 9

Under a conversations driven design practice, the designer’s concern about the people who they are designing for is on:

Answer 9

participants and co-creators

Question 10

_______ introduced in his book the Gutenberg Galaxy (1962) that electronic media gave people equal access to public information and re-established the simultaneity of the pre-literate acoustical culture — everyone could watch the news on tv at the same time

Answer 10

Marshall McLuhan