CHAPTER 7 Flashcards
the process of planning and
executing the conception, pricing, promotion,
and distribution of ideas, goods, and services
to create exchanges that satisfy individual and
organizational objectives.
MARKETING
is the regulation of organizational activities so that some targeted element of performance remains within acceptable limit
CONTROL
THE PURPOSE OF CONTROL
Adapting to Environmental Change
Limiting the Accumulation of Error
Coping with Organizational Complexity
Minimizing Costs
- includes inventory management, quality control, and equipment control
CONTROL OF PHYSICAL RESOURCES
- Includes selection and placement, training and development, performance appraisal, and compensation
CONTROL OF HUMAN RESOURCES
- includes sales and marketing forecasting environmental analysis, public relations, production scheduling, and economic forecasting
CONTROL OF INFORMATION RESOURCES
- involves managing the organization’s financial obligations, ensuring that the firm always has enough cash on hand, and ensuring that receivables are collected and bills are paid on a timely basis
FINANCIAL CONTROL
LEVELS OF CONTROL
OPERATIONAL
FINANCIAL
STRUCTURAL
STRATEGIC
- focuses on the processes the organization uses to transform resources into products or services
OPERATIONAL CONTROL
- is concerned with the organization’s financial resources.
FINANCIAL CONTROL
- is concerned with how the elements of the organization’s structure are serving their intended purpose
STRUCTURAL CONTROL
- focuses on how effectively the organization’s corporate, business, and functional strategies are succeeding in helping the organization meet its goals
STRATEGIC CONTROL
responsible for overseeing the wide array of control systems and concerns in organizations
MANAGERS
responsible for helping line managers with their control activities, coordinating the organization’s overall control system, and for gathering and assimilating relevant information
A CONTROLLER
Businesses who use an H form or M-form organization design have several controller for what part?
one for corporation and one for each division
STEPS IN CONTROL PROCESS
- Establishing Standards
- Measuring Performance
- Comparing performance to the Standard
- Considering corrective actions
A control standard is a target against which subsequent performance will be compared
ESTABLISHING STANDARDS
Performance measurement is a constant, ongoing activity for most organizations
Measuring Performance
Performance may be higher than lower than, or identical to the standard.
Comparing performance against standard
Decisions regarding corrective action draw heavily on a manager’s analytic and diagnostic skills
CONSIDERING CORRECTIVE ACTIONS
After comparing performance against control standards, one of three actions is appropriate
Maintain the status quo
Correct the deviation
Change the standards
concerned with the processes that the organization uses to transform resources into products or services.
- OPERATIONS CONTROL
FORMS OF OPERATIONS CONTROL
Preliminary
Screening
Post Action
concentrates on the resources-financial, material, human, and information-the organization brings in from the environment.
PRELIMINARY CONTROL
-attempts to monitor the quality or quantity of these resources before they enter the organization
Preliminary control
- focuses on meeting standards for product or service quality or quantity during the actual transformation process itself.
SCREENING CONTROL
the periodic quality checks provide feedback to workers so that they know what, if any, corrective actions to take
SCREENING CONTROL
- Focuses on the outputs of the organization after the transformation process is complete
POST ACTION CONTROL
may not be as effective as preliminary or screening control, it can provide management with information for future planning
POST ACTION CONTROL
- the control of financial resources as they flow into the organization, are held by the organization, and flow out of the organization
FINANCIAL CONTROL
TYPES OF BUDGET
FINANCIAL BUDGET
OPERATING BUDGET
NON MONETARY BUDGET
- Indicates where the organization expects to get its cash for the coming time period and how it plans to use it
FINANCIAL BUDGETS
- It outlines what quantities of products or services the organization intends to create and what resources will be used to create them.
OPERATING BUDGET
it is simply a budget expressed in nonfinancial terms, such as units of output, hours of direct labor, machine hours, or square-foot allocations
NON-MONETARY BUDGET
- Traditionally, budgets were developed by top management and the controller and then imposed on lower-level managers
DEVELOPING BUDGETS
- Many contemporary organizations now allow all managers to participate in the budget process
DEVELOPING BUDGETS
STRENGTHS OF BUDGETING BUDGETS
- Facilitate effective control
- facilitate coordination and communication between departments
WEAKNESSES OF BUDGETING BUDGETS
- Some managers apply budgets too rigidly
- Process of developing budgets can be very time consuming
- Budgets may limit innovation and change
TOOLS FOR FINANCIAL CONTROL
Financial Statements
Ratio Analysis
Financial Audits
a profile of some aspect of an organization’s financial circumstances
Financial Statements
2 types of Financial Statements
Balance sheet and Income Statement
is the calculation of one or more financial ratios to assess some aspect of the financial health of an organization
Ratio Analysis
are independent appraisals of an organization’s accounting financial, and operational systems.
Financial Audits
External audit and the Internal audit.
The two major types of financial audits:
An approach to organization design characterized by formal and mechanistic structural arrangements.
BUREAUCRATIC CONTROL
- Organizations that use it rely on strict rules and a rigid hierarchy.
BUREAUCRATIC CONTROL
- They focus their rewards on individual performance and allow only limited and formal employee participation
BUREAUCRATIC CONTROL
- An approach to organizational control characterized by informal and organic structural arrangements
DECENTRALIZED CONTROL
Generally focuses on five aspects of organizations-structure, leadership, technology, human resources, and information
STRATEGIC CONTROL
- Effective control, whether at the operation, financial, structural, or strategic level successfully regulates and monitors organizational activities
MANAGING CONTROL IN OPERATIONS
- Over Control
- Inappropriate Focus
- Rewards for Inefficiency
- Too much Accountability
RESISTANCE TO CONTROL
OVERCOMING RESISTANCE TO CONTROL
Encourage Employee participation
-Develop Verification procedures
The firm is concerned with what it does best, based on its
resources and experience, rather than with what consumers
want.
Production Orientation
It assumes that more goods and services will be purchased if aggressive sales techniques are used and that high sales result in high profits.
Sales orientation
It states that the social and economic justification for an
organization’s existence is the satisfaction of customer wants and needs while meeting organizational objectives
The Marketing concept
The marketing concept involves:
-Focusing on customer wants and needs
* Integrating all the organization’s activities
* Achieving long-term goals for the organization
* Market Oriented – customer focus
* Understanding your competitive arena
* Deliver customer value
States that an organization exists not only to satisfy customer wants and needs and to meet organizational but also to preserve
or enhance individual’s and society’s long-term best interests.
Marketing Societal Orientation
Marketing societal orientation focuses on what three marketing concepts?
Customers, organization itself and Society