Chapter 7 Flashcards
Attitudes
Beliefs and feelings about people, objects, and ideas.
Attributions
Inferences that people draw about the causes of events, others’ behavior, and their own behavior.
Bystander effect
The social phenomenon in which individuals are less likely to provide needed help when others are present than when they are alone
Channel
The medium through which a message reaches the receiver
Compliance
Yielding to social pressure in one’s public behavior, even though one’s private beliefs have not changed
Confirmation bias
The tendency to behave toward others in ways that confirm your expectations about them
Conformity
Yielding to real or imagined social pressure
Defense attribution
The tendency to blame victims for their misfortune, so that one feels less likely to be victimized in a similar way
Discrimination
Behaving differently, usually unfairly, toward members of a group.
Door-in-the-face-technique
Making a very large request that is likely to be turned down to increase the chance that people will agree to a smaller request later
Elaboration likelihood model
The idea that an individual’s thoughts about a persuasive message (rather than the message itself) determine whether attitude change will occur
Foot-in-the-door technique
Getting people to agree to a small request to increase the chances that they will agree to a larger request later
Fundamental attribution error
The tendency to explain others’ behavior as a result of personal rather than situational factors
Informational influence
Pressure to conform that operates when people look to others for how to behave in ambiguous situations
Lowball technique
Getting people to commit themselves to an attractive proposition before its hidden costs are revealed
Message
The information or meaning that is transmitted from one person to another
Need for cognition
The tendency to seek out and enjoy effortful thought, problem–solving activities, and in–depth analysis
Normative influence
Pressure to conform that operates when people conform to social norms for fear of negative social consequences.
Obedience
A form of compliance that occurs when people follow direct commands, usually from someone in a position of authority.
Person perception
The process of forming impressions of others
Persuasion
The communication of arguments and information intended to change another person’s attitudes
Prejudice
A negative attitude toward members of a group
Primacy effect
The fact that initial information tends to carry more weight than subsequent information.
Reciever
The person to whom a message is targeted