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MGCR 331 > Chapter 7 > Flashcards

Chapter 7 Flashcards

1
Q

What’s e-commerce?

A
  • The process of buying/selling/transferring/exchanging products/services/information via computer networks (ex: Internet)
  • Part of e-business
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2
Q

What’s e-business?

A
  • Broader concept than e-commerce (EC)
  • Include servicing customers, collaborating with business partner, and performing electronic transactions within an organization (ex: applying for a job ⟶ remember: transaction = process)
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3
Q

What are the main impacts of e-commerce?

A
  • Wider reach
  • Transformed the nature of competition
  • Removed many barriers to entry that previously impeded entrepreneurs
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4
Q

What are the types of organizations?

A
  • Brick-an-mortar
  • Virtual organization (new business model)
  • Clicks-and-mortar (new business model)
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5
Q

What are brick-and-mortars?

A
  • Organization that are purely physical, no e-commerce (EC) ⟶ ex: local stores
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6
Q

What are virtual organizations?

A
  • Organization that are purely digital, pure-play, only e-commerce (EC) ⟶ ex: princess poly
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7
Q

What are clicks-and-mortars?

A
  • Organization that have primary physical presence with partial e-commerce (EC) ⟶ ex: walmart
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8
Q

What are the type of e-commerce?

A
  • B2C (business to consumer)
  • B2B (business to business) ⟶ more focused on quantity
  • C2C (consumer to consumer)
  • E-government/G2C/G2B (government to citizen)
  • B2E (Business to employee)
  • M-commerce (mobile commerce)
  • Social commerce
  • Conversational/chat commerce
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9
Q

What constitute an electronic catalogue?

A
  • Product database
  • Directory
  • Search capabilities
  • Presentation function
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10
Q

What are auctions?

A
  • Competitive buying/selling process in which prices are determined by competitive bidding
  • 2 types ⟶ forward auctions and reverse auctions
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11
Q

What’s forward auctions?

A
  • Seller puts something on auction and tries to obtain the highest amount from buyer (ex: ebay)
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12
Q

What’s reverse auctions?

A
  • Buyer tries to get the lowest amount from seller by requesting a quote (ex: merx)
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13
Q

What’s an electronic forefront?

A
  • Website that represent a single store ⟶ ex: sennelier website
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14
Q

What’s an electronic mall (cybermall/e-mall)?

A
  • Website housing multiple individual stores
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15
Q

What’s an electronic marketplace?

A
  • Central, virtual market space where buyers and sellers can conduct e-commerce and e-business activities ⟶ ex: instagram/facebook
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16
Q

Name some payments systems

A
  • E-cheque
    -Electronic cards
    ⟶ Electronic credit/debit cards
    ⟶ Purchasing cards
    ⟶ Stored-value money cards
    ⟶ EMV Smart cards (chip)
    -Digital online payments (payment gateways) ⟶ ex: paypal
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17
Q

How to use e-cheques?

A
  1. Establish checking account with bank
  2. When buying ⟶ emails encrypted e-cheque to the seller
  3. Seller deposit in bank account and the funds are transferred
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18
Q

What’s EMV smart card?

A
  • Contains chip that stores large amount of info + magnetic stripe for backward compatibility
  • Technical standard for smart payment cards
  • Can be swiped/inserted/read over short distance (near-field communication)
  • Also called “chip and PIN” or “chip and signature” ⟶ depends on authentication method employed by card issuer
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19
Q

Name different e-commerce business models

A
  • Online direct marketing
  • Electronic tendering system
  • Name-your-own-price
  • Find-the-best-price
  • Affiliate marketing
  • Viral marketing
  • Group purchasing
  • Online auction
  • Electronic marketplace and exchanges
  • Bartering online
  • Deep discounters
  • Membership
  • Product customization
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20
Q

What’s online direct marketing?

A
  • Selling online directly to customers ⟶ ex: Amazon
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21
Q

What’s electronic tendering system?

A
  • B2B reverse auction (requesting notes from suppliers) ⟶ ex: Merx
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22
Q

What’s name-your-price?

A
  • Customers decide how much they are willing to pay using an intermediary
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23
Q

What’s find-the-best-price?

A
  • Intermediary search for and provide best price for what customer want ⟶ ex: Trivago
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24
Q

What’s affiliate marketing?

A
  • Logos/banners placed on partner sites
25
Q

What’s viral marketing?

A
  • Relying on people to tell their surroundings electronically about products ⟶ ex: Raid: Shadow Legend, NordVPN
26
Q

What’s group purchasing (e-coops)?

A
  • Groups of buyers negotiate volume discount
27
Q

What’s online auctions?

A
  • Products auctioned online ⟶ ex: Ebay
28
Q

What’s electronic marketplace and exchanges

A
  • Online private (1 seller) or public (multiple sellers) marketplaces attract many buyers ⟶ ex: Facebook
29
Q

What’s bartering online?

A
  • Auctions using points ⟶ ex: NFTs
30
Q

What’s deep discounters?

A
  • Online direct sales at low prices ⟶ ex: Aliexpress
31
Q

What’s membership?

A
  • Only member can use this product ⟶ ex: Netflix
32
Q

What’s product customization?

A
  • Online self-configuration of products that are individually produced
33
Q

What are the benefits of EC?

A
  • National/international markets are more accessible
  • Lower cost of processing, distribution, and retrieving information
  • Access to vast number of products/services 24/7
  • Deliver products/info/services to more areas (ex: developing countries)
34
Q

What are the limitations of EC?

A
  • Digital divide ⟶ developing countries don’t have the necessary tools to access EC
  • Lack of universally accepted security standards
  • Perception that e-commerce is not secure because of lack of universally accepted security standards
35
Q

What are web analytics?

A

The collection, reporting (how much the features are used) and analysis of website data

36
Q

What are web analytics used for?

A
  • Identifying measures based on organizational/user goals

- Use website data to determine the success/failure of those goals

37
Q

What’s a tracking code?

A
  • A collection of data (?)
38
Q

What’s a property in google analytics?

A
  • Your website/app

- The collection point for the data from your website/app

39
Q

What does ABC stand for?

A
  • Acquisition
  • Behaviour
  • Conversion
40
Q

What are the four types of report in google analytics?

A
  1. Audience
  2. Acquisition
  3. Behaviour (contents)
  4. Conversion
41
Q

What is IS used for in google analytics?

A
  • Generate insight
42
Q

What is conversion?

A
  • Completed activity (online/offline) that is important for the success of the organization ⟶ ex: purchase
43
Q

What are the two types of conversion?

A
  • Macro conversion: contains multiple steps ⟶ ex: completing a purchase transaction
  • Micro conversion: completed activity that indicates that the user is moving towards a macro conversion ⟶ ex: email signup
44
Q

What is point of goals?

A
  • Allow to measure conversion because goal represents a conversion that contributes to the success of the organization
45
Q

What are the four types of goals?

A
  • Destination: specific location loads
  • Duration: session that lasts a specific amount of time
  • Pages/Screens per session: specific number of pages user views
  • Event: action that is triggered ⟶ ex: video plays
46
Q

Can you assign monetary amount to a conversion when setting up a goal?

A
  • Yes
47
Q

What is audience?

A
  • Users that you group together based on any combination of attributes that is meaningful to your business
  • Who are we bringing to our business
48
Q

What is a session?

A
  • The period of time a user is active on your site/app

- Default ⟶ if user inactive for 30+ min, future activity = new session

49
Q

What is behaviour report for?

A
  • See whether landing pages are engaging users and contributing to conversions you expected
  • Engagement metrics on each page
50
Q

What are landing pages for?

A
  • Acquisition, behaviour and conversion metrics
51
Q

What are content drilldown?

A
  • Engagement metrics for directories/pages on your site
52
Q

What are exit pages?

A
  • Exit metrics for the last pages opened by user on your site
  • See if users are exiting your site from page you expect or not (ex: checkout page)
53
Q

What are pageviews?

A
  • Metric defined by the total amount of pages viewed
54
Q

What’s a bounce?

A
  • A single page session on you site/app
55
Q

What’s a page value?

A
  • Average value for a page that user visiter before landing on a goal page or an e-commerce transaction (or both)
56
Q

What’s behaviour flow report?

A
  • Show the path user take from one page/event to the next
  • Can show where you lose users ⟶ can see if pages are engaging to users
  • Can help identify where there’s problems (potential content issues)
57
Q

What’s acquisition report?

A
  • Window on user ABC cycle
  • Where users come from ⟶ can be from campaigns, organic searches (writing something in browser and clicking on link that’s not an ad), channels, social
58
Q

What’s an attribution model?

A
  • Rule(s) that determined how credit for sales and conversion is assigned to clicks in conversion paths
  • Last interaction = 100% credit to final clicks that preceded conversion/sales
  • First interaction = 100% credit to clicks that started conversion paths

MGCR 331 (3 decks)

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