Chapter 6 Vocab: Public Opinion and Political Socialization: Shaping the People's Voice Flashcards
Public opinion
The politically relevant opinions held by ordinary citizens that they express openly.
Public opinion poll
A device for measuring public opinion whereby a relatively small number of individuals (the sample) are interviewed for the purpose of estimating the opinions the opinions of a whole community (the population). (See also “sample”)
Sample
In a public opinion poll, the relatively small number of individuals who are interviewed for the purpose of estimating the opinions of an entire population. (See also “public opinion poll”)
Population
In a public opinion poll, the people (for example, the citizens of a nation) whose opinions are being estimated through interviews with a sample of these people.
Sampling error
A measure of the accuracy of a public opinion poll, mainly a function of sample size and usually expressed in percentage terms.
Direction
An opinion dimension; whether people have a pro or con opinion on an issue.
Intensity
An opinion dimension; how strongly people feel about an issue.
Salience
An opinion dimension; how highly people rank an issue relative to other issues.
Political socialization
The learning process by which people acquire their political opinions, beliefs, and values.
Agents of socialization
Agents, such as the family and the media, that have significant impact on citizens’ political socialization.
Party identification
The personal sense of loyalty that an individual may feel toward a particular political party. (See also “party realignment”)
Ideology
A general belief about the role and purpose of government.
Economic liberals
Those who believe government should do more to assist people who have difficulty meeting their economic needs on their own. (See also “economic conservatives”; “cultural [social] liberals”; “cultural [social] conservatives”)
Economic conservatives
Those who believe government tries to do too many things that should be left to private interests and economic markets. (See also “economic liberals”; “cultural [social] liberals”; “cultural [social] conservatives”)
Cultural (social) liberals
Those who believe it is not government’s role to buttress traditional values at the expense of unconventional or new values. (See also economic liberals; economic conservatives; cultural [social] conservatives.)