Chapter 6- Social Media Flashcards
Define Social Media
Any form of media that is used for social interaction.
It is interactive and allows dialogue and information to be exchanged between people through the web.
Name 3 social media tools and their uses
Information sharing: allows people around the world to share photos, videos, music and experiences.
Interoperability: the ability of hardware or software from different sources to share data and information.
User-centered design: a term used to describe a communication interface system that focuses on the user.
Name and describe 5 social media applications
Blogs:comes from the phrase web-log. A blog is like a personal journal.
Folksonomies: also known as tagging , allows a consumer to organize online conetent.
Hosted services: provides a service via the internet.
Mashup: a mixture of web applications, when two or more media’s are combined. Eg. YouTube video on a blog website.
Social networking sites: a website that allows you to create a personal profile.
Examples of social media platforms and their functions.
Twitter- connect through sending tweet.
YouTube- share, upload and view videos
Flickr- share photos (anyone can access)
Facebook- worlds most user SNS. Join groups, add friends, exchange messages.
What are the EASE OF USE tactics?
Affordability Desirable features for an online presence Online forum Ease of communication Reliability Set-up ease
What does an online forum do?
Online forums engage users. Online forums are a great way to gain advice, ask questions and use the experiences of others to influence your own desicons.
What is Ease of communication?
Communication between the user and the organization. This creates RETENTION. Use. “Contact us” section
Why is reliability nessacary for client retention on social media sites?
The platform needs to be vigorously tested to ensure is it reliable for users.
text and file content codes
APPLICATIONS
EXE- executable file ( core programming of an application)
PDF- portable document files. (Files that can be transferred from one com to another)
PPT- PowerPoint
RTF- Rich Text Format. (smaller file, opened easily)
ZIP- compressed files (often used for achiving)
text and file content codes
AUDIO
MID or MIDI- Musical Instrument Digital Interface. ( make own music. Eg. Garage band)
MP3- music and audio recordings ( most common)
WAV- Waveform audio file (high quality)
text and file content codes
GRAPHICS
graphics and images used to provide a visual stimulus for the user
text and file content codes
TEXT
HTM- Hypertext Markup Language (backbone of webpage)
TXT- plain text only files (removes all fancy stuff)
text and file content codes
VIDEO
AVI-Audio video interleave
MPG or MPEG- Moving Picture Expert Group (DVD n broadcasting)
text and file content codes
WEB
ASP- Active Server Pages (develop and run interactive web)
XML- Extensible Markup Language (allows data to be transported and sorted)
Identify the issues when operating a social media platform.
Copyright
Privacy
Trust
Security
