Chapter 6 - Sampling Flashcards
4 Types of non probability sampling
CONVENIENCE SAMPLING
- sample is drawn to suit the convenience of the researcher
JUDGEMENT SAMPLING
- Researchers use their judgement alone to select best sampling units
QUOTA SAMPLING
- setting quotas of sampling units to interview certain subgroups of the population
SNOWBALL SAMPLING
- used when it’s difficult to identify members of a target population for reasons of sensitivity or confidentiality.
Eg. studies of HIV/AIDS
2 Disadvantages of non probability sampling
- Data could be bias
* not possible to measure sampling error
SAMPLING ERROR
Difference between actual population parameter and its sample statistic
4 PROBABILITY RANDOM SAMPLING
Simple random sampling
- each member in target pop has = chance of being selected.
Systematic random sampling
- used when a sampling frame exists
Stratified random sampling
- when population is assumed to be heterogeneous. Pop is divided into sunsets where they are more or less homogeneous
Cluster random sampling
- when target population can naturally be divided into clusters of similar data
Advantages of random sampling
Random sampling reduces selection bias
Sampling error can be calculated
Define sampling distribution
Shows the relationship between a sample statistic and its corresponding population parameter.