Chapter 6- M&A Advisory – Part II Flashcards
Pitching for Sell-Side M&A Mandates:
- When the shareholders of a private company are considering selling, they often conduct an RFP process with a select group of investment banks that they have a strong relationship with
- Although every RFP situation is different, a typical sell-side proposal will address the following items:
- Deal Team Overview with Biographies
- Executive Summary
- Relevant Credentials
- Views on Value
- Process Recommendations
- Buyers Universe
- Work Plan
- Potential Alternatives
If an investment bank is unsuccessful in an RFP process:
they will typically pivot quickly and try to find a buy-side advisory mandate, however the probability of success on a buy-side assignment is significantly lower
If the Board of a public company is considering launching a sale process:
they typically hire an investment bank that they consider a trusted advisor
– A broad RFP process would significantly increase the risk that the process gets leaked to the public, which can complicate the sale process (market noise, management distraction, employment uncertainty, etc.)
Sell-Side Advisory Responsibilities- * An investment banks responsibilities vary in every transaction but the typical sell-side mandate includes the following responsibilities:
– Keeping a finger on the pulse of industry, M&A and financing trends to set valuation expectations for the client
– Establishing a baseline view on standalone value to aid in decision making (ie. what is the business worth if management continues to execute their plan)
– Developing marketing materials (teaser, confidential information memorandum (CIM), management presentation) and a detailed financial forecast to clearly articulate the key investment highlights to buyers
– Structuring and managing the sale process, including identifying and contacting potential buyers, managing information flow, hosting discussions between potential buyers and management and establishing a formal bid process
– Populating an online “data room” for buyer due diligence and serving as the primary liaison between potential buyers and the seller
– Reviewing proposals and helping negotiate the final terms of the deal
Sell-Side Process Objectives
- A seller’s objectives and the depth of the buyers universe typically dictate the structure of a sale process
- The primary objective of most sellers is to maximize value, however there may be additional objectives that need to be considered, such as minimizing disruption or completing a transaction quickly
- A successful sale process is one that meets the objectives of the seller
Sale Process (2): Discrete Process & Broad Auction
- Minimize Disruption
- Timely Completion
- Certainty of Outcome
- Attractive Structure
- Maximize Value
Sell-Side Process Types
- The duration of a sale process typically depends on the number of parties contacted and their familiarity with the business
Process Types:
- Discrete
- Controlled
- Broad Auction
Discrete:
(<5 Parties)
Benefits of Discrete type:
- Very limited disclosure and less disruptive
- Minimizes “widely-shopped” stigma
- More control over process and timetable
- Preferred approach of buyers (i.e. exclusivity)
Considerations of Discrete type:
- Requires an obvious group of potential buyers
- Negotiations can drag on / lack of buyer urgency
- Difficult to create bidding tension
- Less likely to maximize value
Contolled:
(5-20 Parties)
Broad Auction:
(>20 Parties)
Benefits of Controlled:
- High value for the business while maintaining a manageable process scope
- Indication of interest (ie. price level) required before proceeding with full diligence process
- Flexibility to change process
Considerations of Controlled:
- May prolong sale process due to thorough buyer identification process
- May miss interested buyers
- Typically requires credible “walk-away” alternatives to create bidding tension
Benefits of Broad Action:
- Widest exposure to potential buyers ensures that interested parties aren’t excluded
- Generates maximum value if interest exists
- Highly structured process with uniform deadline
Considerations of Broad Action:
- Confidential data must be broadly disseminated
- Considerable commitment of management time
- Possible employee disruption
Buyer Identification and Considerations: * The investment bank and the management team typically work together to develop and evaluate a
comprehensive buyers list based on the following criteria:
- Strategic Fit
- Experience or Interest in the Sector
- M&A Track Record / Ability to Execute
- Ability to Finance
- Financial Profile of the Seller
- Strategic and financial buyers employ ___ approaches when reviewing acquisition opportunities and the mix
of bidders invited to consider an opportunity will impact how the process ultimately unfolds
different
Strategic Buyers
- Can theoretically offer best ability to pay due to
synergy potential - Potential for more targeted diligence process
given in-market expertise - Can be slower to move given other priorities –
competition important to drive speed and value - Requires sharing sensitive information with
industry competitors
Financial Buyers
- Includes private equity, pension funds, sovereign
wealth funds and asset management firms - Can be difficult to assess level of interest until
later in the process - Conduct comprehensive due diligence given
limited sector knowledge / experience - Typically require ongoing involvement from
existing management team post-transaction
Sell-Side Process Tools
*
Investment banks rely on several key marketing and legal documents to execute a successful sale process
Process Tools
Teaser
Confidentiality (CA) or Non-Disclosure Agreement (NDA)
Process Letter
Confidential Information Memorandum (CIM)
Management Presentation
Virtual Data Room (VDR)
Sale and Purchase Agreement (SPA)