Chapter 6 Key Terms Flashcards
(Price) elasticity of demand
the ratio of the percentage change in quantity demanded to the percentage change in price that brings about the change in quantity demanded
Unit-elastic demand curve
when a given percentage price change leads to the same percentage change in quantity demanded
income elasticity of demand
the ratio of the percentage change in quantity demanded to the percentage change in income
Complements
characteristic of a pair of goods if an increase in the quantity consumed of one increases the quantity demanded of the other, all other things remaining constant
Substitutes
characteristic of a pair of goods if an increase in the quantity consumed of one cuts the quantity demanded of the other, all other things remaining constant
Cross elasticity of demand
(for product X to a change in the price of another product Y) the ratio of the percentage change in quantity demanded of X to the percentage change in the price of Y that brings about the change in quantity demanded
Optimal decision
a decision that best serves the objectives of the decision maker, whatever those objectives may be (connotes neither approval or disapproval of the objective itself; selected by explicit or implicit comparison with the possible alternative choices
Elastic demand curve
when a given percentage price change leads to a larger percentage change in quantity demanded
Inelastic demand curve
when a given percentage price change leads to a smaller percentage change in quantity demanded