Chapter 6, Different Stakeholder objectives and mission statements Flashcards
1
Q
Mission Statement
A
gives a general idea of the purpose of the business and why it exists
2
Q
Aims/goals
A
often confused with a mission statement,
- survival
- Break even
- Share or market growth
- Profit
3
Q
Objectives
A
used to achieve main aims and goals
4
Q
SMART Objectives
A
Specific
Measurable
Realistic
Time-bound
5
Q
Constraints on objectives and golas
A
- Stakeholder conflict
- changing objectives
- communication
