CHAPTER 6: Attitude formation and change

Question 1

Characteristics of Attitudes

Answer 1

A _____ is a learned predisposition to think, feel, or behave in a consistently favorable/unfavorable manner with respect to a given object.

- a surrogate for purchasing actions
- have consistency
- they have a learned disposition
- occur within a situation

Question 2

Cognitive Component

Answer 2

the thoughts and beliefs one has about an attitude object.
-EXAMPLE: “i hate snakes so i think they are gross
and dangerous”

Question 3

Affective Component

Answer 3

a consumer’s emotions or feelings about a particular situation.
-EXAMPLE: “I feel scared when I think about or see
a snake.”

Question 4

Conative (Behavioral) Component

Answer 4

the way one behaves when exposed to an attitude object.

 - EXAMPLE: "I am scared of snakes so i will avoid 
   them. "