Chapter 6-9 Flashcards
4 major market structures
- perfect competition
- monopolistic competition
- oligopoly
- monopoly
characteristics of perfect competition
- many buyers and sellers (neither have control over price)
- homogeneous product
- no significant barriers to entry and exit
why study the perfectly competitive market
- information about how markets operate (entry, exit, costs)
- can be applied to imperfect market structures
- point of comparison to evaluate real-world markets
individual price taker’s demand curve
- individual sellers won’t sell at higher price because buyers can buy from someone else
- won’t sell for less because they can sell all they want at current price
- horizontal (at market price) over entire range of output quantity
effect of change in market price on individual price taker’s demand curve
varies directly with market price
total revenue
price times quantity sold (TR = P x q)
average revenue
total revenue divided by quantity sold (AR = TR/q)
marginal revenue
change in total revenue from the sale of an additional output (MR= ΔTR/Δq)
profit-maximizing output rule
- a firm should always produce where MR=MC
- when MR>MC expand production to increase profits
- when MR
profit-maximizing output level (q*)
- where MR=MC
- if at q* price is greater than ATC –> economic profit
- if at q* price is less than ATC –> economic loss
- if at q* price is equal to ATC –> zero economic profits (normal)
individual firm’s short run supply curve
the portion of the MC curve that lies above the minimum of the AVC curve
- shows the marginal cost of producing any given output
- shows the equilibrium output that the firm will supply at various prices in the short run
short-run production decisions of an individual competitive firm
as market price rises, the output decisions of a competitive firm evolve from not producing at all (shutting down), to operating at an economic loss, to economically breaking even, to generating an economic profit
economic profits in the long run
encourage entry of new firms –> shift market supply curve to the right –> drive down prices and revenue
economic losses in the long run
signal resources to leave industry –> supply reduction –> higher prices and increased revenue
long run equilibrium for the individual firm
when there is no entry/exit into the industry, at zero economic profits
constant-cost industries
input prices (and cost curves) do not change as industry output changes (industry must be very small demander of resources in the market)
increasing-cost industry
cost curves of the individual firms rise as total output increases (typical)
decreasing-cost industry
cost curves decline as total output increases
perfect competition long-run equilibrium
achieves productive efficiency, allocative efficiency, and production allocated to reflect consumers’ wants, making perfect competition economically efficient
productive efficiency
production at least possible cost
allocative efficiency
where P = MC and production is allocated to reflect consumer preferences
total profit
total profit = TR - TC
price taker
takes the price that it is given by the intersection of the market demand and market supply curves (perfectly competitive firm)
short run market supply curve
the horizontal summation of the individual firms’ supply curves in the market
utility
a measure of the relative levels of satisfaction consumers get from the consumption of goods and services
util
one unit of satisfaction
total utility (TU)
total amount of satisfaction derived from the consumption of a certain number of units of a good or service
marginal utility (MU)
extra satisfaction generated by an additional unit of a good that is consumed in a particular time period
diminishing marginal utility
the concept that as an individual consumes more and more of a good, each successive unit generates less and less utility (or satisfaction)
consumer equilibrium
allocation of consumer income that balances the ratio of marginal utility to the price of the goods purchased
consumer surplus
the monetary difference between the price a consumer is willing and able to pay for an additional unit of a good and the price the consumer actually pays; for the entire market, it is the sum of all of the individual consumer surpluses for those consumers who have purchased the good
producer surplus
the difference between what a producer is paid for a good and the cost of producing that unit of the good; for the market, it is the sum of all the individual sellers’ producer surpluses—the area above the market supply curve and below the market price
total welfare gains
the sum of consumer and producer surplus
deadweight loss
net loss of total surplus that results from the misallocation of resources
connection between law of demand and law of diminishing marginal utility
A fall in a good’s price will raise its marginal utility–price ratio above that of other goods purchased. This relatively greater ratio will lead a rational consumer to purchase more of this good at the expense of other goods.
marginal utility formula
MU = ΔTU/ΔQ
explicit costs
the opportunity costs of production that require a monetary payment
implicit costs
the opportunity costs of production that do not require a monetary payment
profits
the difference between total revenue and total cost
accounting profits
total revenues minus total explicit costs
economic profits
total revenues minus explicit and implicit costs
sunk costs
costs that have been incurred and cannot be recovered
short run
a period too brief for some production inputs to be varied
long run
a period over which all production inputs are variable