Chapter 6 Flashcards
Corporate-level strategies
Specifies actions a firm takes to gain a competitive advantage by selecting and managing a group of different businesses competing in different product markets.
Strategic positions
Positions that are expected to increase the firm’s value
Corporate-level strategies help companies to select…
… new strategic positions.
What are the two main concerns of corporate-level strategy?
- in what businesses the firm should compete
- how corporate headquarters should manage those businesses
Product diversification
- primary form of corporate-level strategies
- concerns the scope of the markets and industries in which the firm competes
What are the outcomes of successful diversification?
Expected to:
- reduce variability in the firm’s profitability
- provide firms with the flexibility to shift their investments to markets where the greatest returns are possible rather than being dependent on only one or a few markets
What can you say about the levels of diversification?
More fully diversified firms are classified into related and unrelated categories (unrelated refers to the absence of direct links between businesses)
Low levels of diversification
- single business
- dominant business
Moderate to high levels of diversification
- related constrained
- related linked
Very high levels of diversification
unrelated
Single business
95% or more of revenue comes from a single business
Dominant business
between 70% and 95% of revenue comes from a single business
Related constrained
less than 70% of revenue comes from dominant business, and all businesses share product, technological, and distribution linkages
Related linked
less than 70% of revenue comes from the dominant business, and there are only limited links between businesses
Unrelated
less than 70% of revenue comes from the dominant business, and there are no common links between the businesses
Advantages of low levels of diversification
- can gain economies of scale and use efficiently the resources
- therefore, are able to develop capabilities useful for the market
- finally, can provide better products/services to customers
Reasons for diversification
Increase the firm’s value by improving its overall performance
Can diversification backfire?
Diversification can have neutral effects or even reduce a firm’s value
How do great levels of diversification reduce managerial risk?
If one of the businesses of a diversified firm fails, the top executive of that business does not risk total failure by the corporation
Give two diversification strategies that can create value
- operational relatedness
- corporate relatedness
Reasons for value-creating diversification
- economies of scope: related diversification (transferring core competencies, sharing activities)
- market power: related diversification (vertical integration, blocking competitors through multipoint competition )
- financial economies: unrelated diversification (efficient internal capital allocation, business restructuring)