Chapter 6, 7, and 10 Flashcards

0
Q

Preliminary study

A

I plan, study, think through an idea, and explore

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1
Q

Drawings

A

Used for preliminary study, illustration, and expression.

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2
Q

Illustration

A

To make visual the written word, ideas, or products.

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3
Q

Expression

A

Used solely as the artists method of expression

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4
Q

Dry media

A

Tends to be abrasive

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5
Q

Charcoal

A

Allows for bold, spontaneous lines

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6
Q

Liquid media

A

Pen and ink

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7
Q

Ink

A

Allows for no mistakes, but allows for variation in the thickness and thinness of lines

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8
Q

Pigment

A

Powdered color. compound with the medium

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9
Q

Medium

A

A liquid that holds pigments together without desolving them. Can also include a binder

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10
Q

Binder

A

An ingredient that ensures that the paint will adhere to the surface. It is applied to the support

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11
Q

Support

A

A surface on which the artist works, with a ground or primer

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12
Q

Encaustic Paint

A

Wax and resin mixed with pigments and burned in as a heat source passes over the surface.

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13
Q

Fresco Paint

A

Pigment mixed with water and a plaster support, usually a wall or ceiling that is damp.

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14
Q

Tempera Paint

A

An aqueous (water) medium like watercolor, with the durability of oil. Most famous emulsion is egg yolk.

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15
Q

Oil Paint

A

Pigment combined with oil, usually linseed.

16
Q

Glazes

A

Send translucent veils of color applied over a thick layer of underpainting

17
Q

Imposto

A

Using a palette knife to paint.

18
Q

Graphic design

A

The visual presentation of information

19
Q

Goal of graphic design

A

Communication of a specific message to specific group of people. The success of the design is measured by how well the message is conveyed

20
Q

Tools

A

Signs and symbols, typography and layout, illustration, the digital realm

21
Q

Changes

A

Three historical changes created the high demand for the industry. Printing press, Industrial Revolution, travel communication and technology

22
Q

Symbols

A

These convey information or ideas for all languages

23
Q

Logos and Trademarks

A

Symbols that represent the company or its products gain meaning through effective advertising. They play a major part in the identity of a corporation

24
Q

Typography

A

The arrangement an appearance of letters

25
Q

Layout

A

A blueprint for work in print to hold the viewers attention

26
Q

Illustration

A

An image created to accompany words