Chapter 6 Flashcards
Diversification
The process of firms expanding their operations by entering new businesses
Related Businesses (Horizontal relationships)
Sharing tangible and intangible resources
Unrelated businesses (hierarchical relationships)
Value creation drives from corporate office. Leveraging support activities in the value chain
Related Diversification
A firm entering a different business in which it can benefit from leveraging core competencies, sharing activities, or building market power
Economies of scope
Cost savings from leveraging core competencies or sharing related activities among businesses in a corporation. Leverage or reuse key resources Favorable reputation Expert staff Management skills Efficient purchasing operations Existing manufacturing facilities
Core competencies
A firms strategic resources that reflect the collective learning in the organization
Sharing activities
Having activities of two or more businesses value chains done by one of the businesses
Market Power
Firms abilities to profit through restricting or controlling supply to a market or coordinating with other firms to reduce investment
Pooled negotiating power
The improvement in bargaining position relative to suppliers and customers
Vertical integration
An expansion or extension of the firm by integrating preceding or successive production processes
Forward/backward integration
Raw materials –> manufacturing of final product –> distribution
Stages in the Raw Material to Consumer Value Chain
Raw Materials –> intermediate manufacturer –> assembly –> distribution –> end user
Transaction Cost Perspective
The choice of transactions governance structure, is influenced by transaction costs, such as search, negotiating, contracting, monitoring
Unrelated Diversification
A firm entering a different business that has little horizontal interaction with other businesses of a firm. Primary drive to do this is to increase profits
Parenting Advantages
The positive contributions of the corporate office to a new business as a result of expertise and support provided