Chapter 6 Flashcards
Business and organizational consumers
Any buyers who buy for resale or to produce other goods and services
Types of organizational customers:
Producers of goods and services
Intermediaries
Government units
Nonprofit organizations
purchasing specifications
A written (or electronic) description of what the firm wants to buy
ISO 9000
A way for a supplier to document its quality procedures according to internationally recognized standards
Purchasing managers
Buying specialists for their employers
Usually specialize by product area and are real experts
Multiple buying influence
Means that several people - perhaps even top management - play a part in making a purchase decision
Possible buying influences
Users
Influencers
Buyers
Deciders
Gatekeepers
Buying center
All the people who participate in or influence a purchase
Vendor analysis
A formal rating of suppliers on all relevant areas of performance
Goal is to lower total costs associated with purchases
Tries to focus on economic factors
Requisition
A request to buy something
A person who needs to purchase something usually completed a requisition
New-task buying
Occurs when a customer organization has a new need and wants a great deal of information
Involves: setting product specifications, evaluating sources of supply, and establishing an order routine that can be followed in the future if results are satsifactory
Multiple buying influence is common
Straight rebuy
Routine repurchase that may have been made many times before
Dont bother looking for new information or new sources of supply
Take only a small part of an organized buyer’s time
Modified rebuy
The in-between process where some review of the buying situation is done
Competitive bid
The terms of sale offered by the supplier in response to the purchase specifications posted by a buyer
just-in-time delivery
Reliably getting products there just before the customer needs them