Chapter 6 Flashcards
planning
establishing organizational goals and deciding how to accomplish them
plan
an outline of the actions by which an organization intends to accomplish its goals and objectives
tactical plan
a smaller scale plan developed to implement a strategy
interpersonal skills
the ability to deal effectively with other people
decision making
the act of choosing one alternative from a set of alternatives
management
the process of coordinating people and other resources to achieve the goals of an organization
mission
a statement of the basic purpose that makes an organization different from others
strategic planning process
the establishment of an organization’s major goals and objectives and the allocation of resources to achieve them
goal
an end result that an organization is excepted to achieve over a one-to-ten-year period
objective
a specific statement detailing what an organization intends to accomplish over a shorter period of time
SWOT analysis
the identification and evaluation of a firm’s strengths, weaknesses, opportunities, and threats
core competencies
approaches and processes that a company performs well that may give it an advantage over its competitors
strategic plan
an organization’s broadest plan, developed as a guide for major policy setting and decision making
operational plan
a type of plan designed to implement tactical plans
contingency plan
a plan that outlines alternative courses of action that may be taken if an organization’s other plans are disrupted or become ineffective