Chapter 5.6 - Ottawa Charter for Health Promotion Flashcards
What is health promotion?
enabling people to take control over, and improve their health
3 strategies for health promotion?
- Advocate
- Mediate
- Enable
Advocate
Aims to speak on behalf of groups who do not have the same opportunities as the rest of the population; so that many factors influence health are favourable as possible
- social media campaigns
- publishing research
Enable
Aims to provide people with the knowledge and skills required to take over, and improve their health
- access to education
- access to resources (housing, food)
- empowering people through campaigns
Mediate
Aims to work with all groups to ensure greatest health achievements can be made (resolve conflict and improve health incomes) (different groups in society have different priorities)
- changes to funding
- legislation & laws (reducing speed limits around schools)
Action Areas of the Ottawa Charter?
- Building healthy public policy
- Create supportive environments
- Strengthen community action
- Develop personal skills
- Reorient health services
Building healthy public policy
Law & policies can be made by governments and non-government organisations that promote health
- seatbelt laws
- no hat, no play
Create supportive environments
Sociocultural and physical environments should be manipulated so that healthier choices are made easier
- reducing the price of fresh food
- installing bicycle paths
Strengthen community actions
Maximum benefits to health are achieved when all groups work together to achieve a common goal. Government and non-government and the private sector work together to promote health
- road safety illustrates this action area
Develop personal skills
This area is concerned with education. When people have the skills to improve their health and wellbeing, they are more likely to do so
- teaching people how to select and prepare health foods
Reorient health services
Change focus to health promotion instead of just focusing on treating the disease
eg: health professionals, members of public
- doctors prescribing exercise before a person has a heart attack
What is the Ottawa Health Charter?
Aims to assist government and non-government organisations in implementing the social model of health