Chapter 5 Terms Flashcards
1
Q
Overall Cost leaderhsip:
A
A firm’s generic strategy based on appeal on the industrywide market using competitive advantage based on low cost.
2
Q
Differentiation
A
A firms generic strategy based on creating differences in the firms product/service by creating something that is perceived industrywide as unique and valued by customers
3
Q
Focus
A
a firms generic strategy based on appeal to a narrow market segment within an industry
4
Q
A
