Chapter 5: SWOT

Question 1

Are “Strengths” within SWOT Analysis determining the internal or external factors?

Answer 1

Internal

Question 2

Are “Weaknesses” within SWOT Analysis determining the internal or external factors?

Answer 2

Internal

Question 3

Are “Opportunities” within SWOT Analysis determining the internal or external factors?

Answer 3

External

Question 4

Are “Threats” within SWOT Analysis determining the internal or external factors?

Answer 4

External

Question 5

Which parts within the SWOT Analysis help determine the internal factors?

Answer 5

• Strengths
• Weaknesses

Question 6

Which parts within the SWOT Analysis help determine the external factors?

Answer 6

• Opportunities
• Threats

Question 7

What are the steps involved in going from a SWOT to a strategy?

Answer 7

1) Determine strategic issues
2) Determine potential strategies for the future
3) Decide on the strategy to implement

Question 8

What should every strategy be evaluated on when going from SWOT to Strategy?

Answer 8

• Appropriateness (Yes/No)
• Feasability (Yes/No)
• Expected result & risk (Weighted score)