Chapter 5: Social Survey

Question 1

What is the aim and purpose of a survey?

Answer 1

explanatory and descriptive purposes

purpose is to find out the opinions and attitudes in a population

Question 2

What are the 2 types of longitudinal studies?

Answer 2

trend and panel

Question 3

What is a trend study?

Answer 3

Carrying out surveys on the same population over a period of time

eg. taking two or more samples from a population more than once

Question 4

What is a panel study?

Answer 4

carrying out surveys to track changes in the same individuals over a period of time

Question 5

True or false, your research topic should guide you to the research method, bot the other way around

Answer 5

True

Question 6

A good questionnaire meets at least 2 basic criteria. What are they?

Answer 6

1– respondents can easily understand it

2– the questionnaire measures what it was designed to measure

Question 7

What is a dichotomous question?

Answer 7

a question that offers two options, generally a true or false question, yes or no question, or even an agree or disagree question

Question 8

True or false, each question on a survey measures a specific variable such as gender, age, employment, and schooling

Answer 8

True

Question 9

True or false, open ended questions allow respondents to provide an answer in their own words and to state whatever they consider is the most important

Answer 9

True

Question 10

Why are closed-ended questions preferred?

Answer 10

Easy to administer and easy to analyze

Question 11

What does exhaustive mean?

Answer 11

That the question includes all possible/expected responses

Question 12

What does mutually exclusive mean?

Answer 12

that there are no overlaps between possible answers, they stand on their own

Question 13

What is the major drawback to closed-ended questions?

Answer 13

the fixed categories to choose from are created by the researcher. Respondents aren’t able to clarify their answer

Question 14

True or false, open-ended questions allow the respondent to point to factors other than those that the researcher may have considered

Answer 14

True

Question 15

What is a double barrelled question?

Answer 15

when the question combines two or more questions into one, but the respondent is expected to provide a single answer.

eg. does the community centre have a library and a daycare?
yes or no

Question 16

What are leading questions?

Answer 16

the question may encourage the part. to give a specific answer

question may influence the answer

Question 17

True or false, when designing a study, you should ask questions that are relevant to most respondents

Answer 17

True

Question 18

True or false, when creating a survey, you should avoid double negatives

Answer 18

True

Question 19

What 8 things should you do when constructing your questionnaire?

Answer 19

introduction
instructions 
questionnaire format 
question format 
contingency questions 
matrix questions
ordering of questions 
pretesting the questionnare

Question 20

True or false, it’s best to spread out the questions, disregarding the number of pages

Answer 20

True, because ppl will be less likely to become confused and skip questions

Question 21

What is a contingency question?

Answer 21

When it says if this doesn’t apply to you, skip to this question

Question 22

What is a matrix question?

Answer 22

when it has questions in a row with parts that say “strongly agree, agree, disagree, etc”

Question 23

What is a major concern of matrix questions?

Answer 23

response sets