Chapter 5 (most questions of exam 1) Flashcards
Price elasticity of demand refers to the
percentage change in the quantity demanded in response to a percentage change in the price of a good
Demand price elasticity (the price elasticity of demand for good X) measures
how consumers change their purchases (in percentage terms) in response to a change in price brought about by a change in supply of a commodity
If demand price elasticity measures 2, this implies that consumers would
buy 2% more of the product in response to a 1 % drop in price
If the price elasticity of demand for a product measures .45,
this good is demand price elastic
If the percentage change in the quantity demanded of a good is less than the percentage change in price, price elasticity of demand is
inelastic
If the percentage change in the quantity demanded of a good is greater than the percentage change in price, price elasticity of demand is
elastic
If the percentage change in the quantity demanded of a good equals the percentage change in price, price elasticity is
unitary elastic
When demand is price inelastic
price and total revenue move in the same direction
If demand is inelastic, an increase in the price of a good will cause total revenue to
rise
If demand is price elastic, a decrease in price causes
an increase in total revenue
Suppose the president of a college argues that a 50% tuition increase will raise revenues for the college. It can be concluded that the president thinks that demand to attain this college is
inelastic, but not perfectly elastic
If a demand curve for a good was completely vertical, it would be considered
perfectly inelastic
An economist estimates that .67 is the price elasticity of demand for disposable diapers. This suggests that disposable diaper producers could
raise the price of disposable diapers to raise more revenue
The short-run price elasticity of demand for airline travel is .15, while the long-run elasticity is 2.36. This means that a significant increase in airline ticket prices will cause airline companies to
collect less revenue form travelers who book well in advance
Firms would like to know the price of elasticity of demand for their products because it helps determine the effect of price changes on the firms’
revenues