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Marketing > Chapter 5 - Marketing Analytics > Flashcards

Chapter 5 - Marketing Analytics Flashcards

1
Q

What does CRM stand for? What does it mean?

A

Customer relationship management.

Tracking of consumer behaviour overtime in order to tailor individualised value propositions.

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2
Q

What are the one to one marketing steps?

A

Identify
Differentiate
Interact
Customise

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3
Q

What is the customer lifetime value?

A

How much profit a firm will make from a particular customer.

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Marketing (3 decks)

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