Chapter 5 CON. Flashcards
what are the 5 business models
-online business
-bricks and mortar business
-social enterprise
-franchise
-importer and exporter
online business
is any business that uses the internet to sell its products, services or its advertising online
what are the seven online business models
-advertising model
-affiliates model
-brokerage model
-information model
-subscription model
-merchant model
-community model
pros and cons of online business model
pros:
-can reach customers around the world 24/7
-can advertise the business and its goods/ services
cons:
-may be expensive
-can increase competitive pressure for businesses
bricks and mortar business
refers to the traditional business model that is based on a store with physical presence, such as those located in shopping centers and on shopping strips
pros and cons of bricks and mortar business
pros:
-higher visibility
-face-to-face interaction
cons:
-can be very expensive
-may be limited by opening hours
social enterprise
a private sector business that distributes profit to benefit the community rather than the individual shareholders, to improve the wellbeing of others through its business activities
pros and cons of social enterprise
pros:
-positive impact on people and the environment
-produce, without creating the same harm.
cons:
-difficult to obtain capital
-significant operating costs
franchise
is an arrangement that allows a person without a product, idea, name or trademark to grant certain rights and info to another person to use the business name and sell its goods/ services
pros and cons of franchise
pros:
-known business name and reputation
-established customer base
cons:
-establishment costs expensive
-no freedom or control
import and export business
generates revenue by trading goods internationally
pros and cons of import and export business
pros:
-expand sales
-improve material living standards
cons:
-additional costs
-quite risky
what are the three levels of planning
strategic planning
tactical planning
operational planning
strategic planning
formal, long term (2-5 years) planning which establishes the overall direction of the business.
completed by senior managers.
tactical planning
planning that focuses on how to allocate resurces and establishing goals within each functional area to achieve long-term strategic objectives. (1-2 years medium term)
completed by middle managers (functional managers)