Chapter 5 - Business & Stakeholder Objectives Flashcards
Objective
A statement of a specific target to be achieved
Market Share
The revenue of a business expresses as a percentage of total market revenue
Corporate
Social
Responsibility
(CSR)
Businesses taking responsibility for the impact their activities might have on society and the environment
Pressure Group
A group of like-minded people that puts pressure on businesses and governments to change their policies to reach a predetermined objective
Social Enterprise
A business with social objectives that reinvests most of its profits back into the business or into benefitting society at large
Stakeholder
An individual or group which has an interest in a business because they are affected by its activities and decisions