Chapter 5 Broad Casting Media Flashcards
It is defined as different
media channels or broadcasters such as the
television, internet, audio podcasts, video
content, and others.
Broadcast Media
It is a form of audio advertising. They provide the public with pre-recorded
content, primarily including commercial topics. It conducts various programs
and gives information based on the people’s interests.
Radio Production
There are two ways of advertising products through radio:
1.)Spot Announcements
2.)Sponsored programs -
A program will be planned and executed with the
help of music and entertainment to detail the product. It is cost-consuming
and would be chosen mainly by big brands and products.
Sponsored programs
These are short positive comments on the product.
They are less cost-consuming.
Spot Announcements
These films are commercial films that come up with a unique
concept of demonstrating their product through video and
audio content. It involves taglines and the overall description of
the product.
Advertising Film
Slides are posters displaying product details using colors
pictures, and various font styles. They are usually displayed on
big screens in movie theatres.
Slide
These are like advertising films, but that does not come up
with any story. They include the business details in the form
of a short video.
Video Advertising
FEATURES OF
BROADCASTING MEDIA
Relivant
Digital
Direct and Clear
It always comes up with
new innovative ideas to
impress people. People
still choose it as the best
source of information
Relevant
Broadcast media these days, with the help of
digital media, is even more reaching to a
mass audience.
Digital
Broadcast media can be
called direct
communication. Everything
comes to your door with a
clear and detailed
description.
Direct and Clear
