Chapter 5

Question 0

What is culture?

Answer 0

The learned behaviours of members in a given social group

Question 1

What theory trend argues that media might have the power to intrude into and alter how we make sense of ourselves and our social world?

Answer 1

Critical cultural theory

Question 2

Jeff Lewis believed the transformation of the world into a global media sphere was a result of a dynamic between what processes?

Answer 2

Macro and Micro

Question 3

True or False: Mass society theory viewed mediated culture as inferior to elite culture

Answer 3

• True

Question 4

During the 1960s and 70s, mass society theory lost its relevancy. Why was this?

Answer 4

• Threat of a totalitarian takeover declined

Question 5

What is the difference between microscopic and macroscopic interpretative theories?

Answer 5

• Micro: focus on how individuals and social groups use media to create and foster forms of culture that structure everyday life
• Macro: focus on how media institutions are structured within capitalist economies

Question 6

How did mass society theory view change to mass culture?

Answer 6

• Alarming. Feared it could bring chaos and lives would be disrupted.

Question 7

What is hegemonic culture?

Answer 7

• Culture imposed from above or outside

- Serves the interest of those in dominant social positions

Question 8

What theories openly espouse certain values and use these values to evaluate and criticize the status quo, providing alternate ways of interpreting the social role of mm ?

Answer 8

• Critical theories

Question 9

Political economy theories focus on what?

Answer 9

• Social elites’ use of economic power to exploit media institutions

Question 10

What is ideology?

Answer 10

• Ideas present in a culture that mislead people and encourage them to act against their own wishes

Question 11

What is base? What is substructure?

Answer 11

Base= the means of production
Superstructure= a society's culture