Chapter 5

Question 1

Scaling

Answer 1

a formal procedure that creates a numerical
continuum upon which objects can be located

Question 2

Scale

Answer 2

any series of items that are arranged progressively
according to a value or magnitude

Question 3

Unidimensional scales

Answer 3

Goal is “to select a set of data items that can be empirically
demonstrated to correspond to a single social-psychological
dimension”

Question 4

Multidimensional scales

Answer 4

Goal is to measure each of the different constructs separate,
and then combine the scores on each dimension to create an
overall measure of the multi-dimensional construct

Question 5

Semantic Differential

Answer 5

A scaling method in which an object
is assessed by it’s activity, evaluation, and potency

Question 6

Thurston Scale

Answer 6

the first formal technique to measure an attitude
Thurston scales allow them to give multiple answers by assigning each item on the list a score

Question 7

LIkert Scale

Answer 7

Used to measure people’s attitudes, opinions, and
perceptions
* Response scale: Interval
– Strongly agree
– Agree
– Neutral
– Disagree
– Strongly agree

Question 8

Gutman Scale

Answer 8

And ordinal scale with a number of statement placed in hierarchical order

Question 9

Index

Answer 9

multi-item instruments for
measuring a single concept with several attributes

Question 10

Scoring

Answer 10

How to weight the items in an index?
* Probably best of assigning equal weights.

Question 11

Validation

Answer 11

Item analysis
* How well does an index relate to its individual components?
* External validation
* How well does the index predict outcomes on some external measure?

Question 12

Typologies

Answer 12

The intersection of 2 or more variables creating a set of categories