chapter 5 Flashcards
what is the definition of an aim?
an overall goal that an enterprise wants to achieve
what is the definition of an objective?
a specific target that an enterprise wants to reach so it can achieve its aims
what is the main difference between an aim and objective?
time
objectives - short term
aims - long term
what is an example of an objective to reach an aim?
an enterprise might aim to increase profits in a fair way
objective might be to increase profits by three percent by the end of the year to reach the aim
what should be your criteria for objectives?
SMART - specific, measurable, achievable, realistic, and time-based
what does setting objectives do for you?
provides a sense of direction
can help motivate employees as they know what they’re working towards
acts as a measure against which progress can be monitored
what are some examples of objectives?
- survival
- maximising profit
- satisfying profit
- growth
- environmental
- ethical
- NPO
- social
what is an action plan?
a list of tasks that need to be completed in order for a set goal to be achieved
how would an enterprise try to increase profit?
by looking for ways to increase sales and decrease costs
increasing prices and lowering number of employees
what are social enterprises and charities more interested in?
providing a service
may look for ways to increase the number of people they help
keeping prices and costs low will be important so more people can be helped
what does planning help with and what are some planning tools?
its important to help achieve aims and objectives and allows an enterprise to use its resources and time effectively to help prepare for events
action plans, business plans, and marketing plans, as well as plans for negotiations and meetings
what would be the outcome of poor planning?
your enterprise failing
what does an action plan do for you?
provides a step by step framework of individual activities needed to complete a project
shows what needs to be done, when it needs to get done, by whom it needs to get done and how progress will get monitored
what does an action plan help an entrepreneur do?
- better understand what needs to get done so the right things get done
- identify key stages of a project by having to think carefully about what they want to do - to stop them from doing the wrong things
- identify potential obstacles and issues that might come up to avoid them
- keep track of who is responsible for what
- by acting as a checklist to monitor progress
define “prepare”
present information in a suitable format