CHAPTER 5 Flashcards
what is elasticity
measures how much quantity demanded responds to change in price
What is inelastic demand
small response in quantity demanded when price rises
value is less than 1
consumers have a low willingness to shop elsewhere
what is elastic demand
large response in quantity demanded when price rises
value is greater than 1
consumers have a high willingness to shop elsewhere
what is elasticity formula
price elasticity of demand =
percentage change in quantity demand /
percentage change in price
Unit elastic
value equal to 1
what is perfectly inelastic demand
price elasticity of demand equals 0 ; quantity demanded does not respond to change in price
Vertical line on graph
What is perfectly elastic demand
price elasticity of demand equals infinity; quantity demanded has an infinite response to any change in price
horizontal line on graph
More substitutes mean what
greater elasticity of demand
Total revenue formula
TR = P x Q
What happens if demand for a product is elastic
Total revenue increases
the percentage increase in quantity is greater than the percentage decrease in price.
What happens if a product is inelastic
Total revenue decreases
the percentage increase in quantity is less than the percentage decrease
Elasticity supply
measures by how much quantity supplied responses to change in price
inelastic supply
small response in quantity supplied when price rises
elastic supplied
large response in quantity supplied when price rises
Perfectly inelastic supply
value equals exactly 0
vertical line on graph
perfectly elastic supply
infinite value
horizontal line on graph
Elasticity of supply formula 1 midpoint formula
percentage change in quantity supplied /
percentage change in price
Q1 -Q0 / (Q1+Q0 /2)
/
P1-P0 / (P1+P1/2)
Cross elasticity of supply formula
percentage change in quantity demanded /
percentage change in price of a substitute or complement
Q1 -Q0 /
(Q1+Q0/2)
/
P1-P0 /
(P0+P1)/2