chapter 5 Flashcards
product strategy options
differentiation, low cost, rapid response
product decision
develop and implement a product strategy that meets the demands of the marketplace with a competitive advantage
life cycle: Introductory
research, product development, process modification, supplier development
life cycle: growth phase
product design begins to stabilize, enhancing capacity may be necessary
life cycle: maturity phase
competitors now established, high volume
life cycle: decline phase
unless product makes a special contribution to the organization, must plan to terminate offering
generating new products
understanding the customer, economic change, sociological and demographic change, technological change, political and legal change, market practice, professional standards
quality function deployment
identify customer wants, identify how the good/service will satisfy customer wants, relate customer wants to product hows, identify relationships between the firm’s hows, develop customer importance rating, evaluate competing, compare performance to desirable technical attributes
organizing for product development
distinct departments, A champion, team approach
robust design
product is designed so that small variations in production or assembly do not adversely affect the product
modular design
products designed in components, adds flexibility, improved ability to satisfy customer requirements
CAD- Computer Aided Design
using computers to design products and prepare engineering documentation
CAM- Computer-aided manufacturing
utilizing specialized computers and program to control manufacturing equiptment
Value analysis
focuses on design improvement during production
life cycle assessment- LCA
formal evaluation of the environmental impact of a product
