chapter 5 Flashcards
elasticity
measure of how much buyers and sellers respond to changes in market conditions, percentage change in quantity or supply divided by percent change of something else
determinants of price elasticity of demand
availability of close substitutes, necessities versus luxuries, definition of the market, time horizon
availability of close substitutes
goods with close substitutes tend to have more elastic demand
necessities versus luxuries
necessities have inelastic demand, luxuries have elastic demand
definition of the market
narrowly defined: tend to have more elastic than broadly defined
broadly defined: has no close subsitutes
time horizon
demands tend to be more elastic over a longer period of time
variety of demand curves
strong elastic: >1 (infinity = perfect elastic)
proportionate unit: =1
weak inelastic: <1, (perfectly inelastic = 0)
total revenue
amount paid by buyers, amount received by sellers
TR = PxQ (price by quantity)
TR: inelastic demand
price and total revenue move in same direction
TR: elastic demand
price and total revenue move in opposite directions
TR: unit elastic
total revenue remains constant with price changes
Income Elasticity of Demand
how much quantity of demanded good responds to change in consumers income
%changeQ/%changeIn
demand change and income elasticity
demand increases: good is normal
demand decreases: good is inferior
normal goods
positive income elasticity
inferior goods
negative income elasticity