Chapter 5 Flashcards
Self-concept
refers to the beliefs a person holds about his or her own attributes and how he or she evaluates these qualities
ideal self
a person’s conception of how he or she would like to be
actual self
our more realistic appraisal of the qualities that we do or do not have
impression management
where we work hard to “manage” what others think of us
virtual identities
fictional depictions come to life as real-time in cyberspace
computer-mediated environments (CMEs)
virtual worlds
avatars
that range from realistically versions of themselves to tricked-out versions with exaggerated physical characteristics
symbolic interactionism
stresses that relationships with other people play a large part in forming the self
looking-glass self
process of imagining the reactions of others toward us
Symbolic self-completion theory
predicts that people who have an incomplete self-definition tend to complete this identity by acquiring and displaying symbols associated with it
self-image congruence models
predicts that produces will be chosen when their attributes math some aspect of the self
extended self
external objects that we consider a part of us
what gender is controlled by agentic goals?
males
what gender are taught the value of communal goals?
females
agentic goals
stress’ self-assertion and mastery
communal goals
affiliation and the fostering of harmonious relations
sex-typed traits
characteristics stereotypically associated with one gender or the other.
androgyny
the possession of both masculine and feminine traits
gender-bending products
a traditionally sex-typed item adapted to the opposite gender
metro-sexual
a straight urban male who exhibits strong interests and knowledge
body image
consumer’s subjective evaluation of his or her physical self
body cathexis
a persons feelings about his or her can be described
ideal of beauty
particular model, or exemplar, of appearance
list three dimensions by which we can describe the self concept
self esteem, real self, ideal self
What are four levels of the extended self?
- individual level 2. family level 3. community level 4. group level
What are five attribute dimensions?
content, positively, intensity, stability over time, accuracy
exposure to ads can trigger?
social comparisons
Twitter and Facebook accounts are an example of?
virtual indentities
self fulfilling prophecy
we pattern our behaviour on the perceived expectation of others
identity marketing
consumers alter aspects of their selves to advertise a branded product
What are the six levels of body decoration and mutilation?
- group membership 2. social hierarchy 3. gender role identifications 4. sense of security 5. desired social conduct 6. high status of ranke
distorted body image has been linked to what?
eating disorders
men account for what percentage of plastic surgeries?
20%
what are 4 favourable physical features?
- attractive faces 2. good health and youth 3. balance/symmetry 4. feminine curves/ hourglass body shape
what do skin color and eye shape represent in the western ideal?
status, sophistication and social desirability
