Chapter 4 - Writing a Persuasive Business Letter

Question 1

What does it mean to persuade?

Answer 1

to convince someone else to do something or to agree with your opinion

Question 2

Describe bandwagon

Answer 2

do it so you’ll be part of the group

Question 3

describe name-calling

Answer 3

people who don’t do it are losers

Question 4

Describe promises

Answer 4

do it, and wonderful things will happen

Question 5

testimonial

Answer 5

do it because this famous person does

Question 6

What are four dishonest tactics used in advertising?

Answer 6

bandwagon, name-calling, promises, testimonial

Question 7

What are the “Four Ps” of writing a good business letter?

Answer 7

precise wording, polite tone, plain facts, proper form

Question 8

What are the six parts of a business letter?

Answer 8

heading, inside address, greeting, body, closing, signature

Question 9

What is an inside address?

Answer 9

the address of they company to which you are writing

Question 10

What does the heading in a business letter do?

Answer 10

tells the person who receives the letter where to send the reply

Question 11

Why does the address need to be on the inside?

Answer 11

to show who should receive the letter. Some large companies throw the envelope away

Question 12

What do you write in the greeting if you do not know the name of the person you’re addressing?

Answer 12

sir or madam

Question 13

What punctuation goes at the end of the greeting?

Answer 13

colon

Question 14

What are two form closings you can use?

Answer 14

sincerely, or yours truly

Question 15

What punctuation belongs after the closing?

Answer 15

comma

Question 16

Which part of the business letter includes the date?

Answer 16

heading

Question 17

Should the signature by written or typed when the business letter is typed?

Answer 17

both, the signature should be written above the typed signature.

Question 18

What are the six things that should be included on a business letter planning chart?

Answer 18

audience, purpose, explanation of purpose, reason 1, reason 2, 2 facts and examples

Question 19

Describe how to fold a business letter

Answer 19

Fold it in thirds with the writing on the inside. Fold the bottom third of the letter up and fold the top third of the letter down.

Question 20

Which part of a business letter is always followed by a colon?

Answer 20

greeting

Question 21

Which part of a business letter is always written by hand?

Answer 21

signature

Question 22

Which part of a business letter gives the opinions and reasons?

Answer 22

body

Question 23

Which part of a business letter is the address of the person or business receiving the letter?

Answer 23

inside address

Question 24

Which part of a business letter is the address of the person sending the letter?

Answer 24

heading