Chapter 4 - Writing a Persuasive Business Letter Flashcards
What does it mean to persuade?
to convince someone else to do something or to agree with your opinion
Describe bandwagon
do it so you’ll be part of the group
describe name-calling
people who don’t do it are losers
Describe promises
do it, and wonderful things will happen
testimonial
do it because this famous person does
What are four dishonest tactics used in advertising?
bandwagon, name-calling, promises, testimonial
What are the “Four Ps” of writing a good business letter?
precise wording, polite tone, plain facts, proper form
What are the six parts of a business letter?
heading, inside address, greeting, body, closing, signature
What is an inside address?
the address of they company to which you are writing
What does the heading in a business letter do?
tells the person who receives the letter where to send the reply
Why does the address need to be on the inside?
to show who should receive the letter. Some large companies throw the envelope away
What do you write in the greeting if you do not know the name of the person you’re addressing?
sir or madam
What punctuation goes at the end of the greeting?
colon
What are two form closings you can use?
sincerely, or yours truly
What punctuation belongs after the closing?
comma
Which part of the business letter includes the date?
heading
Should the signature by written or typed when the business letter is typed?
both, the signature should be written above the typed signature.
What are the six things that should be included on a business letter planning chart?
audience, purpose, explanation of purpose, reason 1, reason 2, 2 facts and examples
Describe how to fold a business letter
Fold it in thirds with the writing on the inside. Fold the bottom third of the letter up and fold the top third of the letter down.
Which part of a business letter is always followed by a colon?
greeting
Which part of a business letter is always written by hand?
signature
Which part of a business letter gives the opinions and reasons?
body
Which part of a business letter is the address of the person or business receiving the letter?
inside address
Which part of a business letter is the address of the person sending the letter?
heading
