Chapter 4 - The Marketing Environment

Question 1

What is a target market?

Answer 1

A group of people or organizations for which an organization designs, implements, and maintains a marketing mix intended to meet the needs of that group, resulting in mutually satisfying exchanges.

Question 2

What are popular American Values?

Answer 2

1. Self Succiciency
2. Upward Mobility
3. Work Ethic
4. Equality
5. Individualism
6. Achievment Orientation

Question 3

What are component lifestyles?

Answer 3

the practice of choosing goods and services that meet one’s diverse needs and interests rather than conforming to a single, traditional lifestyle