Chapter 4 Review Flashcards
North America TV program preference?
Sports
Europe and China TV program preference?
Entertainment programs(reality shows)
South Asia TV program preference?
Fictional programs
Russia TV preference?
News progam
How much more do men watch TV compared to women?
Men watch one hour more, and took 51% of the time and women took 49% of the time.
Television developed from which hearths?
U.K. France Germany Japan Soviet Union United States
TV diffused where in the late century?
Europe
When did TV reach near universal access?
Early 20 first century
TV is important for what 2 reasons?
Most important leisure activity in the world
Most important way popular culture diffuses
The decline of receiving programs over the air is from ____ to ____.
44%
33%
Has the share of using cable increased or decreased?
increased
How did Facebook diffuse?
United States had most users in the beginning.
US after 4 years gets only 1/3 of users worldwide.
Declines to 1/5 in 2011.
How did Twitter diffuse?
1/3 of all Twitter messages came from US
Another 1/3 in India, Japan, Germany, UK, Brazil, Canada
India is the second leading country of Twitter postings
Why do developing countries view TV as cultural imperialism?
It teaches American values which can remove distinctive folk culture
Why do developing countries fear the news?
The news media is dominated by government