Chapter 4 Quiz Flashcards
Social media marketing ethics involve all of the following except:
Employ information gathering software on social profiles
Involve: show respect for your audience, tell the truth, taking responsibility for one’s actions, be active in addressing customer complaints
Being honest is one way for a company to build credibility
true
Which of the following is not part of an active engagement strategy?
Broadcasting messages
How much people trust you is less important than the overall number of fans and followers you have
false
Why is communicating with citizens from countries other than the u.s important for social media marketer?
Social media is international, with adoption and usage on the rise in many countries
The passive engagement strategy focuses on
listening
Most people use social media because they are looking for discounts and deals.
false
Which of the following is not considered one of the rules of engagement?
Entertaining your audience
which of the following is not an example of permission marketing?
An online ad viewed on a mobile phone
When first engaging in social media, it is important to listen first before creating content
true
why is it important to be conservative when dealing with potentially unethical situations
potentially detrimental actions can have long term effects
According to the social media rules of engagement, which of the following is not recommended?
sticking to a marketing message regardless of the social channel
Which of the following statements is false?
steering the conversation and message is one example of a company being participatory in social media
why is it important to understand the rules of engagement in social media?
it helps avoid potentially costly mistakes
Authenticity can be described as
telling the truth in a personable and genuine manner
