Chapter 4 - Market research Flashcards
1
Q
big data
A
2
Q
brand development index (BDI)
A
An index that shows how well a brand’s sales are developed in a region relative to the region’s population size.
3
Q
casual research
A
4
Q
data mining
A
5
Q
descriptive analytics
A
6
Q
experiment
A
7
Q
exploratory research
A
8
Q
focus group
A
9
Q
in-depth interviews
A
10
Q
key performance indicators (KPIs)
A
11
Q
market research
A
12
Q
marketing information system
A
13
Q
market share
A
14
Q
non-probability sampling
A
15
Q
objectives
A
16
Q
observational research
A
17
Q
omnibus survey
A
18
Q
online research bulletin boards
A
19
Q
online research communities
A
20
Q
panel
A
21
Q
predictive analytics
A
22
Q
primary data
A
23
Q
probability sampling
A
24
Q
quantitative research
A
25
qualitative research
26
questionnaire
27
RFM analysis
28
sampling
29
secondary data
30
social listening
31
social analytics
32
structured data
33
syndicated studies
34
test market
35
unstructured data
36
web analytics
