Chapter 4 - Market research Flashcards
1
Q
big data
A
2
Q
brand development index (BDI)
A
An index that shows how well a brand’s sales are developed in a region relative to the region’s population size.
3
Q
casual research
A
4
Q
data mining
A
5
Q
descriptive analytics
A
6
Q
experiment
A
7
Q
exploratory research
A
8
Q
focus group
A
9
Q
in-depth interviews
A
10
Q
key performance indicators (KPIs)
A
11
Q
market research
A
12
Q
marketing information system
A
13
Q
market share
A
14
Q
non-probability sampling
A
15
Q
objectives
A
