Chapter 4 Exam 2 Flashcards
Ivy Lee
Declarations of Principles, publicity as a term, “handouts”, Rockefeller as a partner,PR term, Nazis, work-art
John D. Rockefeller
oil tycoon, worked with Ivy Lee
Edward Bernays
worked with wife Doris, Crystalizing Public Opinion,PR counsel. Freud’s nephew, pr as a science, popularize women’s smoking,Life’s america’s 100 most important 20th century, died 1995 age 103
Arthur Page
magazine editor, VP at AT&T, consultant to many, not publicity only, permission to public, Truman news release, Arthur Page society
Arthur Page Society
Invitation only, tell the truth, prove with action, listen to customer, manage for tomorrow, manage PR as if whole company dependent
Theodore Vail
AT&T president, hired Ellsworth for PR, Customer relations and honesty, ombudsman, didn’t fight regulation, institutional advertising.
William Rainey Harper
University of Chicago, father of junior colleges
John Hill
Began Hill and Knowlton, bought J. Walter Thompson advertising 1980, formed tobacco institute and research committee, avoided comment
George Creel
CPI leader, organized and impact, gov’t pr firm, Red Cross growth and Liberty BOnds, Lasswell fears
Carl Byoir
assoc chair of CPI, tourism in Cuba, large PR firm and many clients, grassroots third party endorsements, helped eliminate polio
Rex Harlow
taught at Stanford, founded American Council of PR, PR journal, died at 100
Shipp and Company
DC, worked for Roosevelt, started national conservation act, headed Red Cross, many cooperate clients
Doris Fleischman
Bernay’s wife and partner
Alice Beeman
first woman organization president, council for the advancement and support of education
Harold Burson
started in 1953, world’s largest pr firm, bought out two other companies
Daniel Edelman
former army service, former cbs reporter, started in 1952, expanded throughout world, largest independent, son Richard now over.
Whitaker and Baxter
husband and wife, started political pr in SF, won 74 or 80 campaigns
Tim Traverse-Healey
British Officer, founded both british institute andBritish institure of PR, Arthur Page society hall fo fame, workin with PR for EU
Ralph Nader
lawyer who runs for president every election
Inez Keiser
First african american female firm to serve national accounts, first aa women in prsa, started national society of minority women in business
importance of american revolution
most people did not really care about the revolution, great organization from leaders
six techniques of AR
organizations, symbols, slogans, staged events, first to tell, saturation