Chapter 4 Exam 2

Question 1

Ivy Lee

Answer 1

Declarations of Principles, publicity as a term, “handouts”, Rockefeller as a partner,PR term, Nazis, work-art

Question 2

John D. Rockefeller

Answer 2

oil tycoon, worked with Ivy Lee

Question 3

Edward Bernays

Answer 3

worked with wife Doris, Crystalizing Public Opinion,PR counsel. Freud’s nephew, pr as a science, popularize women’s smoking,Life’s america’s 100 most important 20th century, died 1995 age 103

Question 4

Arthur Page

Answer 4

magazine editor, VP at AT&T, consultant to many, not publicity only, permission to public, Truman news release, Arthur Page society

Question 5

Arthur Page Society

Answer 5

Invitation only, tell the truth, prove with action, listen to customer, manage for tomorrow, manage PR as if whole company dependent

Question 6

Theodore Vail

Answer 6

AT&T president, hired Ellsworth for PR, Customer relations and honesty, ombudsman, didn’t fight regulation, institutional advertising.

Question 7

William Rainey Harper

Answer 7

University of Chicago, father of junior colleges

Question 8

John Hill

Answer 8

Began Hill and Knowlton, bought J. Walter Thompson advertising 1980, formed tobacco institute and research committee, avoided comment

Question 9

George Creel

Answer 9

CPI leader, organized and impact, gov’t pr firm, Red Cross growth and Liberty BOnds, Lasswell fears

Question 10

Carl Byoir

Answer 10

assoc chair of CPI, tourism in Cuba, large PR firm and many clients, grassroots third party endorsements, helped eliminate polio

Question 11

Rex Harlow

Answer 11

taught at Stanford, founded American Council of PR, PR journal, died at 100

Question 12

Shipp and Company

Answer 12

DC, worked for Roosevelt, started national conservation act, headed Red Cross, many cooperate clients

Question 13

Doris Fleischman

Answer 13

Bernay’s wife and partner

Question 14

Alice Beeman

Answer 14

first woman organization president, council for the advancement and support of education

Question 15

Harold Burson

Answer 15

started in 1953, world’s largest pr firm, bought out two other companies

Question 16

Daniel Edelman

Answer 16

former army service, former cbs reporter, started in 1952, expanded throughout world, largest independent, son Richard now over.

Question 17

Whitaker and Baxter

Answer 17

husband and wife, started political pr in SF, won 74 or 80 campaigns

Question 18

Tim Traverse-Healey

Answer 18

British Officer, founded both british institute andBritish institure of PR, Arthur Page society hall fo fame, workin with PR for EU

Question 19

Ralph Nader

Answer 19

lawyer who runs for president every election

Question 20

Inez Keiser

Answer 20

First african american female firm to serve national accounts, first aa women in prsa, started national society of minority women in business

Question 21

importance of american revolution

Answer 21

most people did not really care about the revolution, great organization from leaders

Question 22

six techniques of AR

Answer 22

organizations, symbols, slogans, staged events, first to tell, saturation