Chapter 4 - Elasticity Flashcards
Elasticity
A measure of how much one economic variable, ie. quantity demanded, responds to changes in another economic variable, i.e. price.
Price elasticity of demand
The responsiveness of the quantity demanded to a change in price, measured by dividing the % change in the quantity demanded of a product by the % change in the products price.
The price elasticity of demand is not the same as the slope of the demand curve
and it is always NEGATIVE
Elastic demand
demand is elastic when the % change in quantity demanded is greater than the % change in the price. So the price elasticity is greater than 1 in absolute value.
Inelastic demand
Demand is inelastic when the % change in quantity demanded is less than the % change in price, so the price elasticity is less than 1 in absolute value.
Unit-elastic demand
Demand is unit-elastic when the % change in quantity demanded is equal to the percentage change in price, so the price elasticity is EQUAL to one in absolute value.
Formula Price Elasticity of Demand
The midpoint formula
Elastic & Inelastic Graphing example
Perfectly inelastic demand
Demand is perfectly inelastic when a change in price results in no change in quantity demanded. I.e. Insulin demand (petrol a bit)
Perfectly elastic demand
Demand is perfectly elastic when a change in price results in an infinate change in quantity demanded.
The determinants of the price elasticity on demand are:
- Availability of substitutes
- The length of time involved
- Luxuries VS Necessities
- Definition of the market
- Share of expenditure on the goods in the consumers budget
Total revenue
The total amount of funds received by the seller of a good or service, calculated by multiplying the price per unit by the number of units sold.
I.e. Price per unit x number of units sold
If demand is inelastic a price decrease will decrease total revenue.
If it is elastic, a price increase will increase total revenue.
Cross price elasticity and revenue