Chapter 4

Question 1

Self Concept

Answer 1

A conclusion about oneself based on memories and notions leading to understanding about who you are.

Question 2

Self Concept Clarity

Answer 2

How certain or confident one is about who they are in relation to consumerism.

Question 3

Consumers with low self clarity seek what in their consumer behaviour?

Answer 3

Uniqueness.

Question 4

What is the difference between self schema and self concept?

Answer 4

Self schema - Way we think about what is appropriate, what we should or shouldn’t do.
Self concept - How we see ourselves.

Question 5

Self Schema

Answer 5

Application of ones self concept to the notion of who one thinks one is and what one would like to do.

Question 6

Self schema and self concept reinforce one another. T or F?

Answer 6

True.

Question 7

Sexual self schema

Answer 7

Cognitive generalizations about sexual aspects of oneself that are derived from past experiences that manifest in current experience.

Question 8

Self expansion theory

Answer 8

In some cases we change or expand out self concept.

Question 9

Theory of psychological development (erikson)

Answer 9

Adolescents struggle with identity vs. role confusion.

Question 10

Self discrepancy theory

Answer 10

3 selves -
Ideal self : Who we want to be.
Ought self: Who we think we should be
Actual self: Who we are.

Question 11

Self monitoring

Answer 11

Monitoring your behaviours so that they are consistent in social situations.

Question 12

Interdependent Self Constructs

Answer 12

Adjusting your behaviour so that it fits with the group. -found more in collectivist cultures.

Question 13

Impression Management

Answer 13

Those who are concerned about the impression that they will have on others so they create impressions they want to create.

Question 14

Group Affiliation

Answer 14

We take pride in our social affiliations because they reflect an aspect of who we are.

Question 15

Self Enhancement

Answer 15

Goal is to promote oneself, therefore we all believe we are better than we are.

Question 16

Self Diminishment

Answer 16

(Opposite of self enhancement) The individual believes they are noteworthy of group affiliations, and so they try not to let the group down.

Question 17

Self Serving bias

Answer 17

Tendency to think that our successes are related to who we are and failures are related to external things that are beyond our control.

Question 18

Self serving bias distorts the way we think about ourselves. T or F?

Answer 18

True

Question 19

Bias Blind spot

Answer 19

Not knowing we have biases.

Question 20

Cooley’s looking glass self

Answer 20

3 components:
How we imagine others see us
Imagining their judgements
Our effective response to such imaginings.

Question 21

Self perception theory

Answer 21

We understand who we are by observing ourselves in a fashion similar to observing others.

Question 22

The extended self

Answer 22

The self is evaluated in different contexts and so requires different accountment to engage in those different contexts.

Question 23

Sociometer theory of self esteem

Answer 23

the effective value we have of ourselves, positive or negative is a reflection of our social relationships.

Question 24

Conspicuous consumption

Answer 24

owning expensive things in order to convey a message.

Question 25

Self efficacy

Answer 25

The belief that one can achieve what one sets out to achieve.

Question 26

Symbolic self completion theory

Answer 26

We all have obstacles we have to overcome. Related to using possessions to complete ones sense of self.

Question 27

Body Cathexis

Answer 27

How we are concerned about what our bodies look like.

Question 28

Self evaluation maintenance theory

Answer 28

How we minimize threats to our self esteem by distancing ourselves from comparable others.