Chapter 4 Flashcards
1
Q
Rhetorical Criticism
A
The process of using a method or standards to evaluate the effectiveness and appropriateness of messages.
2
Q
Rhetoric
A
The process of using symbols to create meaning to achieve a goal.
3
Q
Symbols
A
Words, images, and nonverbal cues used to create meaning in the minds of listeners.
4
Q
Gathering info about your audience formally
A
develop a carefully written survey or questionnaire.
5
Q
Gathering info informally
A
observations can be important in assessing obvious demographic characteristics.
ex: race, gender, age, sexual oreintation etc.
6
Q
Nonverbal Responses
A
facial expressions, smiles and nods
7
Q
Verbal Responses
A
Specific comments that indicate whether you succeed or failed.
8
Q
Formulating a Purpose
A
“At the end of my speech the audience will..”
