Chapter 4 Flashcards
Social Cognition
The ways in which we interpret, analyze, remember, and use information about our social world
Social Categorization
Automatic process of forming categories of people based on their common attributes
Prototype
The most representative member of a category (Vague & Created through experience)
Exemplar
A specific person that we have memories of when thinking about a certain category
Schema
A n organized structure about a stimulus that is built up from experience
- created through expereince
- guides in processing info
- how we store memories
Person Schema
Contains people’s understanding of the psychology
Gender Schema
A cognitive structure for processing information on perceived female or male qualities
- adheres to cultural standards
Scripts (Event Schemas)
Cognitive structure that organizes information about about information about the sequences of events in well known situations
- Expectations about what will happen
- Culture Bound
Priming
Recent exposure to certain stimuli increases the accessibility of certain memories, categories, or schemas
Consistency Seekers
People who are motivated to reduce cognitive dissonance
Naive Scientists
People who are highly rational thinkers and make slow an accurate decisions
Cognitive Misers
People who want to do least amount of mental work when making a decision; use cognitive shortcuts
Motivated Tactician
a person who alternates between using quick, thinking and more thorough strategies based on their motivation level.
Effects of Schemas
- Easier to remember information if it fits into your schema
Stereotypes
Generalized beliefs about group members
Illusory Correlation
When a relationship between two variables is expected, participants often overestimate the degree of relationships that exist or impose a relationship when none actually exist
What study supports Illusory Correlation
Chapman (1967) and Hamilton and Grifford (1976)
Chapman Methodology
- Lion-tiger Study
- words paired together at an equal ratio
- Participants were asked how often each word was paired with the other words
Chapman (1967) Results
Words commonly associated together were reported to have occurred together more often
Chapman Independent Variable
Word Pairs (Lion-Tiger, Eggs-Bacon, Lion-Bacon)
Chapman (1967) Dependent Variable
Participants estimation on how often each word was paired with the other words
Associative Meaning
Two items seen as belonging together based on prior expectations
Paired Distinctiveness
Two items are thought to go together because they share unusual features
Hamilton & Grifford (1976) method
- Participants read statements about group a and group b
- Group B was the minority group (had less overall statements)
- Both groups had the same ratio of positive and negative statements
- Participants were told to estimate the number of positive statements about each group