Chapter 4 Flashcards
What is recruitment?
The process of searching out
and attracting qualified job
applicants.
Why is recruiting considered important for organizations?
Effective recruiting practices lead to superior financial performance, as organizations with better recruitment strategies outperform those with less effective programs.
What correlation did the Watson Wyatt study find regarding recruitment and shareholder value?
The study found that successful recruiting is a strong indicator of higher shareholder value, emphasizing the impact of recruitment on organizational success.
What is the primary goal of effective recruitment practices?
The main goal is to find the best candidates for the job, ensuring that the most qualified individuals apply for employment with the organization.
How can a fair and systematic recruitment procedure benefit organizations?
It minimizes social inequities, biases, and prejudices, helping to align applicants with the core job requirements and promoting diversity.
What challenge might arise when only a few candidates apply for a job opening?
If only a couple of candidates apply, the organization may have limited choices and might have to hire less qualified individuals.
What advantage does having a larger pool of applicants provide to organizations?
A larger pool of quality applicants allows organizations to use screening techniques, such as interviews and tests, to select the best candidates.
What techniques can organizations use to screen candidates during the recruitment process?
Techniques include interviews, assessments, and testing, which help evaluate candidates’ qualifications and fit for the job.
How does effective recruitment align with an organization’s core job requirements?
By establishing clear and systematic procedures, organizations can attract candidates who meet the specific skills and competencies needed for the job.
What is the potential outcome of a recruitment process that lacks fairness and structure?
It may lead to biases in candidate selection, resulting in a workforce that does not represent diverse perspectives or align with job requirements.
Why is it beneficial for organizations to have good-quality applicants applying for their positions?
Good-quality applicants enhance the overall talent pool, enabling organizations to make informed hiring decisions that contribute to long-term success.
How are the terms “recruitment” and “selection” commonly confused?
People often mix up recruitment, which focuses on attracting candidates, with selection, which involves choosing the right candidate from those who applied.
What is recruitment?
Recruitment is the process of promoting job openings within the organization and taking steps to attract a high quality and quantity of applicants.
What happens during the recruitment stage?
In the recruitment stage, information is gathered about job opportunities, and potential candidates become aware of these opportunities and formally apply.
What is the primary goal of recruitment?
The primary goal is to secure a pool of qualified applicants interested in the job openings available in the organization.
What is the selection process?
Selection is the process of screening, evaluating, and assessing applicants who were recruited, leading to a final hiring decision.
What activities are involved in the selection process?
Activities include reviewing resumes, conducting interviews, performing assessments, and evaluating candidates to choose the best fit for the job.
What is the relationship between recruitment and selection?
Recruitment creates a pool of candidates from which selection processes will evaluate and choose the most suitable candidates for the job.
Why is understanding the difference between recruitment and selection important?
Understanding the distinction helps organizations effectively manage their hiring processes and ensure they attract and choose the right talent.
Can you describe the focus of the recruitment phase?
The recruitment phase focuses on gathering information and generating interest in job opportunities, encouraging candidates to apply.
What occurs after the recruitment phase is complete?
Once recruitment is complete, the selection phase begins, involving screening and assessing the applicants to make a hiring decision.
Who typically holds authority for recruitment in organizations?
Delegated to HR staff members, except in small businesses where line managers usually handle their own recruitment.
What role do recruiters play in large organizations?
In large organizations, recruiters are specialists within the HR team responsible for finding and attracting qualified applicants.
Why are recruiters becoming increasingly critical in organizations?
Recruiters are essential for achieving strategic objectives, especially as competition for talent increases due to talent shortages and mismatches.
How do recruitment methods vary in effectiveness?
Some recruitment methods are superior to others depending on the specific job requirements and the organization’s needs.
What external factors can influence recruitment effectiveness?
Non-recruitment issues, such as compensation and employer branding, can significantly impact recruitment success.
What role does employment law play in recruitment?
Employment law prescribes the actions and responsibilities of companies and their employees (including managers and supervisors) in the recruitment process.
How does the talent shortage affect recruitment strategies?
The talent shortage makes it more challenging for organizations to find qualified candidates, increasing the importance of effective recruitment strategies.
In what way can organizational size affect recruitment authority?
In small businesses, line managers often recruit their own staff, whereas larger organizations delegate this authority to HR specialists.
Why is understanding recruitment authority important for HR management?
Understanding recruitment authority helps clarify roles and responsibilities within the recruitment process, ensuring more effective hiring practices.
What factors influence an organization’s choice of recruitment method?
Organizations make recruitment decisions based on available resources, including human resource considerations, financial resources, time, and technology.
How do human resource considerations impact recruitment method choices?
The number of HR team members, their skills, competencies, and familiarity with various recruitment methods influence which tools are used in recruitment.
How do financial resources affect recruitment decisions?
Organizations may establish recruitment budgets either annually or per position, depending on the number, quality, and level of employees needed.
Why is time an important factor in recruitment?
Time constraints can force organizations to balance finding the best candidate with the need to fill a vacancy quickly.
How does technology influence recruitment methods?
The ability to use online job boards, web-based recruitment tools, and social media platforms is a critical factor when choosing recruitment methods.
Why is HR team familiarity with recruitment methods important?
HR members familiar with different recruitment methods can better assess which tools will be most effective for the organization.
What role does technology play in modern recruitment?
Technology allows companies to streamline their recruitment processes through online platforms, increasing their reach and efficiency in finding candidates.
How do budget constraints shape recruitment strategies?
Budget limitations may dictate which recruitment methods are feasible, influencing whether organizations can pursue more expensive or resource-intensive options.
What is a recruiter?
A specialist in recruitment
whose job is to find and attract
qualified candidates.
What is employer branding?
Employer branding is the image or impression of an organization as an employer, based on the perceived benefits of being employed by the organization.
How does employer branding influence recruiting success?
A strong employer brand can attract more candidates by promoting the benefits of working for the company, improving recruiting success.
What are the three types of benefits included in employer branding?
The benefits include functional benefits (e.g., personal development), economic benefits (e.g., monetary rewards), and psychological benefits (e.g., feelings of purpose and recognition).
How does employer branding reflect the employee experience?
Employer branding encapsulates an employee’s experience, based on emotions, realities, and benefits associated with working for the organization.
What role does employer branding play in employee perception?
Employer branding is a promise made to employees, and the brand is shaped by their perception of how well that promise is delivered.
Why is employer branding important in recruitment?
A positive employer brand can enhance the organization’s reputation, making it more attractive to potential employees and improving recruitment outcomes.
What are psychological benefits in the context of employer branding?
Psychological benefits include feelings of purpose, belonging, and recognition that an employee experiences while working for the company.
What is the relationship between employer branding and employee development?
Functional benefits in employer branding, such as personal development opportunities, help attract employees who value growth and learning, impacting recruitment success.
What are the three main steps involved in employer branding?
The steps are: (1) Define the target audience, (2) Develop the employee value proposition, and (3) Reinforce the value proposition in communication.
What is an example of defining the target audience in employer branding?
The target audience might include individuals with international work experience for an international company or members of the four employment equity groups.
What is an employee value proposition in the context of employer branding?
The employee value proposition refers to the unique benefits and opportunities a company offers to potential employees, such as participation in green initiatives or employee stock ownership.
How do companies reinforce the value proposition in employer branding?
Companies use various communication channels, such as websites, social media, and print, to consistently promote their value proposition to potential recruits.
What is an example of an employee value proposition from Fairmont Hotels and Loblaw?
Both Fairmont Hotels and Loblaw offer potential employees the opportunity to participate in “green” environmental initiatives.
How does PCL Construction’s employee value proposition attract recruits?
PCL Construction attracts recruits by offering employee stock ownership, with 80% of employees owning stock in the company.
Why is an integrated marketing approach important in employer branding?
An integrated marketing approach ensures that the value proposition is communicated effectively through multiple channels, reaching a wider audience of potential recruits.
Why do job seekers tend to view familiar companies more favorably during recruitment?
Job seekers often view familiar companies more favorably because they are more aware of the company’s reputation, making them feel more confident in their choice.
How do “employer of choice” awards benefit companies during recruitment?
Awards like Mediacorp’s “Top 100 Employers” and Hewitt Associates’s “50 Best Employers” increase company visibility, act as a seal of approval, and improve familiarity with potential candidates.
What is an example of how a negative reputation can affect recruitment?
McDonald’s struggles with recruitment due to negative perceptions of food quality and health impacts, while the Trump Organization experienced reputational decline due to political associations.
How has McDonald’s attempted to rebrand itself in response to negative perceptions?
McDonald’s has introduced fresh beef burgers and explored veggie burger options to improve perceptions of its food quality and ethical sourcing.
