CHAPTER 4

Question 1

_______is a useful way of obtaining
information about people’s opinions, attitudes,preferences, and behaviors simply by asking.

Answer 1

Survey Research

Question 2

What are the two most common survey techniques in psychology research ?

Answer 2

Face-to-face interview
Written Questionnaires

Question 3

Questions that cannot be
answered with a simple ‘yes’ or ‘no’, and
instead require the respondent to elaborate
on their points.

Answer 3

Open Ended Questions

Question 4

Ask respondents
to choose from a predefined set of
responses, typically one-word answers
such as “yes/no”, “true/false”, or a set of
multiple-choice questions.

Answer 4

Closed Questions

Question 5

Closed Questions is also called as_______

Answer 5

Structured Questions

Question 6

a measurement scale, in which numbers serve as “tags” or “labels”
only, to identify or classify an object

Answer 6

Nominal

Question 7

What are the 4 levels of measurement?

Answer 7

Nominal
Ordinal
Interval
Ratio

Question 8

Includes statistical data type where variables are in order or rank but
without a degree of difference between categories

Answer 8

Ordinal

Question 9

Scale that has no true zero point

Answer 9

Interval

Question 10

Is a quantitative scale where there is a true zero and equal intervals
between neighboring points

Answer 10

Ratio

Question 11

______are tendencies to respond to questions or test
items in specific ways, regardless of the content.

Answer 11

Response Styles

Question 12

Response style that always selecting a particular response position

Answer 12

Position Preference

Question 13

describing what is occurring on the surface, what is
and literally present, and as “staying close to the text.”

Answer 13

Manifest Content

Question 14

Respondents tending to agree with whatever is said to
them.

Answer 14

Yea-sayers

Question 15

Yea-sayers are also known as______

Answer 15

Response Acquiescence

Question 16

____tend to disagree no matter what they are asked

Answer 16

Nay-sayers

Question 17

Nay-sayers are also known as_____

Answer 17

Response Deviation

Question 18

What are the 6 types of collecting survey data

Answer 18

Self-administered questionnaires
Mail Surveys
Computer and Internet Surveys
Telephone Surveys
Interviews
Focus Groups

Question 19

a tool used for the purpose of data collection that involves the use
of paper questionnaires.

Answer 19

Self-administered questionnaires

Question 20

A traditional survey technique in which a multi-part survey
questionnaire is mailed to a randomized sample of individuals

Answer 20

Mail Surveys

Question 21

A surveys or questionnaires are sent over the internet to a sample
of respondents

Answer 21

Computer and Internet Surveys

Question 22

A method of data collection wherein interviewers contact
respondents via telephone.

Answer 22

Telephone Surveys

Question 23

A method that relies on asking questions in order to collect data

Answer 23

Interviews

Question 24

A research method that brings together a small group of people to
answer questions in a moderated setting.

Answer 24

Focus Groups

Question 25

_______is the extent to which the survey is consistent and
repeatable.

Answer 25

Reliability

Question 26

_____usually refers to the extent to which a survey actually
measures the intended topic

Answer 26

Validity

Question 27

_____is the selection of a subset of the population of interest

Answer 27

Sampling

Question 28

_____is the entire group that you want to draw conclusions
about

Answer 28

Population

Question 29

____is a group that is a subset of the population of
interest.

Answer 29

Sample of Subjects

Question 30

It refers to the selection of a sample from a population, when
this selection is based on the principle of randomization, that is,
random selection or chance

Answer 30

Probability Sampling

Question 31

A portion of whole population is selected in an unbiased way

Answer 31

Simple Random Sampling

Question 32

A researcher may select every nth person from the population. The n is
determined by the size of the population and the desired sample size.

Answer 32

Systematic Random Sampling

Question 33

Randomly sampling from people in each subgroup in the same proportions as
they exist in the population.

Answer 33

Stratified Random Sampling

Question 34

A probability sampling method in which you divide a population into clusters,
such as districts or schools, and then randomly select some of these clusters as
your sample.

Answer 34

Cluster Sampling

Question 35

The subjects are not chosen at random

Answer 35

Nonprobability Sampling

Question 36

Researchers select samples through
predetermined quotas that are intended to reflect the makeup of
the population.

Answer 36

Quota Sampling

Question 37

Also called accidental sampling, obtained
by using any groups who happen to be available.

Answer 37

Convenience Sampling

Question 38

When nonrandom samples are selected
because the individuals reflect a specific purpose of the study

Answer 38

Purposive Sampling

Question 39

Finding and recruiting participants through
referrals from existing or initial participants.

Answer 39

Snowball Sampling