Chapter 4 Flashcards
1
Q
Broker
A
facilitate the deals don’t own the wine
2
Q
Distributor
A
Buys the wine
Has a broad portfolio (thousands)
Sells to range of retailers
3
Q
What is a joint venture?
A
Partnership between two brands or companies to produce and sell wine
Examples:
Opus one (Mondavi and Rothschild)
Alma viva in chile (Chateau mouton Rothschild and concha y toro)
Locations (Dave phinney and aveniu brands bought by gallo)