Chapter 4 Flashcards

1
Q

Broker

A

facilitate the deals don’t own the wine

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Distributor

A

Buys the wine
Has a broad portfolio (thousands)
Sells to range of retailers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What is a joint venture?

A

Partnership between two brands or companies to produce and sell wine

Examples:
Opus one (Mondavi and Rothschild)
Alma viva in chile (Chateau mouton Rothschild and concha y toro)
Locations (Dave phinney and aveniu brands bought by gallo)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly